Five Years Later, Kev Has a New Website

Kev in one of his favorite meditation places, an old rock quarry upstate.

Kev Bewersdorf and I had been neighbors for months before we met. When we did, it was because he needed gas for his generator, but I didn't have any.

At that point, he had already deleted all of the images, texts, and music he'd once posted online. But previously, 2008ish, I had followed his work avidly. He used to have a website called Maximum Sorrow consisting of texts and artworks connected with his "philosophy of 'corporate spiritualism' realized through marketing practices and continuous web surfing." Bewersdorf also pursued this interest in web surfing through his occasional participation in Nasty Nets and his role as co-founder of Spirit Surfers (with Paul Slocum and Marcin Ramocki). (For those who can't remember a time before Tumblr, these were surf clubs, or artist-run collaborative blogs to which members would post found and created images, texts, gifs, and tracks.)

Bewersdorf's work back then had an early William Wegman video art feel; so utterly sincere, but so ludicrous, it was hard to know if he was joking or not. For example, he described the making of his 2008 album as a struggle: "I worked very slowly on these songs, writing them down carefully, coming back to them month after month, living with them for a year or two before sealing them off and uploading them to the web." The album, which featured arrangements of default MIDI tracks with eclectic vocal arrangements, was titled Babes, and it featured a photograph of Bewersdorf lying on the hood of a dented sports car.

Kev doing his Chi Kung practice in Rockaway.

I also got to see his performance PUREKev at the Rhizome benefit at the New Museum in 2009, five years ago last night. He followed two musical acts by delivering a spoken word monologue with accompanying projection and a lit candle on a blue carpet. In the monologue, he seemed to be launching himself as a new product, PUREKev, in terms that mixed the language of marketing with that of new age spiritualism. Delivered with great emotional intensity, it was hard to tell whether the performance was self-help or self-satire; it was funny, but painful too. Cocktail party conversation resumed unabated after the performance, and the energy that he had discharged remained in the air, undigested.

I was unaware at the time that PUREKev (which was repeated a month later at Gallery TPW in Toronto) more or less marked the beginning of Kev's five-year public self-effacement from the web. He took all of his previous credited work offline, and created a new website featuring, as Gene McHugh wrote on his blog Post-Internet, "a flickering flame sourced from a .gif of fireworks set off in front of a suburban garage." Kev describes the project as follows:

A small white flame descended down a field of blue space for a duration of three years. I let the flame make leaps through space whenever I felt a leap in my life. I did not know if the flame was leading me or if I was leading the flame. I did not know how long the flame would fall or if it would ever reach bottom. I just stuck with it, meditating upon the flame. I rarely visited on the internet - I tried observing the flame entirely through my internal sense of connection. In the evenings I often observed an actual candle flame. After three years the flame became a white page that remained blank for two additional years. The five year time span of this event was an experiment in treating the technology of the internet with the authentic austerity of a ritual practice. My intention was to slow, cool, and deepen the breath of information.

Candle on blue carpet used for Kev's meditations.

The use of suburban home video imagery in the context of a project that strove for some kind of transcendence was in keeping with much of Kev's work at the time he began the project. Is it scratching at the possibility of spirituality within consumerism, or is it pointing out the emptiness of consumerist spirituality? It's hard to tell which, or maybe it's both.

As McHugh aptly observed, Kev's self-removal from the web, though less than total, prompted us to recall his early work through our memories rather than our browsing histories, to think back on the work as we first experienced it rather than rewriting our impressions with each visit to an old website. It also generated a less expected result: Domenico Quaranta's Share Your Sorrow, an experiment in collective archiving to which users could submit Kev's images and works for publication. Both of these outcomes are evidence of the project as an interesting intervention into the normal attention cycles of the web.

Before PUREKev, Bewersdorf had often spoken about the fact that the great artists of the time were creating brands, rather than just artworks, and that he, too, was interested in developing his own brand. In keeping with this interest in branding, he initially described PUREKev as "that info which dwells within the product of the Kev."

Because of this brand-heavy rhetoric, it's understandable that people might think of Kev's semi-disappearance as a kind of publicity stunt. Kev thinks of it in other terms.

I had not thought about it before as a "publicity stunt," at the time I was actually going through a powerful death and rebirth experience, a journey through the underworld.  With some comedy to make it less intense.  I even took the new name "Kev."  

It's not incidental exactly that Kev and I met because of surfing—the ocean kind, not the web kind. He was my neighbor in Rockaway, a densely populated sandbar in Queens that is home to New York's only surfing beach and to Kev Bewersdorf. I walked by his house every morning for months to see if there were waves, but we didn't meet until the Saturday after a big flood swept through the neighborhood. I don't really even have a clear visual memory of his old house before several tons of teak collided with it during the surge, knocking off the front porch. I do remember that the old porch was nicer.

Kev Bewersdorf, the day we met, as seen on

About a year and a half has passed since then, and I've gotten to know Kev pretty well. I tried not to grill him too soon or too often about his current work or his internet habits; I was surprised to learn that he has an email address and that he's still involved in Spirit Surfers, and excited to hear that he's writing poetry. Seven months in, he let me read one of the poems.

In all this time, he hasn't mentioned brands or marketing—once so central to his thinking—a single time. He has mentioned his more recent influences:

I have been reading the old Chinese poets: Lao Tzu, Chuang Tzu, Han Shan, Tu Fu and some living Chinese poets like Bei Dao.  Old Tantric poets like Ramprasad, and living Tantric poets like Dinram.  Old Americans - Emerson, living - Gary Snyder.

Kev's embrace of Taoism via these writers is thorough. He seems to enact it in daily decisions, from his choice of jobs (including babysitting my daughter and serving homemade Italian ices) to his routine ocean swims to his occasional lengthy disappearances to the woods. I enjoy hearing about the great intent with which Kev makes every decision, from the opening of a browser tab to the planting of a tomato plant, even if sometimes it makes me want to laugh and/or cringe. It serves as an instructive contrast with my own life philosophy, which is derived from my observations of headless chickens.

In the context of 21st century America, of course, Taosim is as much an aspect of contemporary culture as it an ancient philosophy, translated and refracted as it is through the Transcendentalists and the 60s counterculture and numerous scholars. Thus, Kev, who has always played the role of the quintessential American, does so even in his seemingly un-American disavowal of the consumer internet.

The hybridity of Taoism is what makes it an interesting framework for an act of disavowal. It is the antithesis of contemporary American consumerism, but also a projection of it by way of Walden and Woodstock.

Similarly, Kev's practice over the last five years was a refusal of the internet, but also a way of opening himself up to it. After all, he used email, he surfed the web and posted pseudonymously to Spirit Surfers, he released and then deleted an album, he registered domain names, he acted in films, and he even posted secret websites. More importantly, he wrote poetry about the internet (in longhand) and tried to visit his website through his internal sense of connection with it. Thus, Kev was actively engaged with the internet throughout the last five years, especially when he was away from keyboard.

Thinking of Kev's life over the last five years as a disavowal of the internet is a digital dualist fallacy. We can and do connect with the internet even when we are not on it. Kev practices a particularly mindful way of connecting.

Two days ago, Kev and I spoke on the phone, and he said he was going to share a new work soon. "Even right now I can't imagine that I'm going to post it. I don't know, probably tomorrow in the middle of the night," he said.

Last night, he uploaded a new website,, where he has begun to post Taoism-inspired texts and GIFs. For fans of Kevin Bewersdorf, it will seem reassuringly familiar, but also completely different from what came before.

"Here is one thing I learned for sure," he says of his five-year experience. "You can't delete your self, but you can transform your self."

Kev wants Rhizome readers to know that he works at DiCosmo's Italian Ice on 96th St. in Rockaway Beach, next to Rockaway Taco. He writes, "DiCosmo's has been making all-natural homemade Italian Ice since 1915 (99 Years this year!) DiCosmo's Ice is available to suit the Rhizome reader's Italian Ice needs if they should happen to take a weekend or weekday urban beach vacation to New York's own beautiful Rockaway Beach. This summer, take a frosty dip in the Atlantic and then come see me on 96th St. for your free sample ice!"