Interactive Crowd Sourcing


While the term "crowd sourcing" generally refers to a large group of people (i.e. internet users) contributing to the realization of a project, it might also apply in interesting ways to the newest installation by Jody Zellen. In "The Blackest Spot," at LA's Fringe gallery, she culls footage of crowds and corrals them into content categories which are in turn activated by visitors to the exhibition. While the crowd is usually theorized as a single entity or herd, Zellen's selections exemplify the many different means and reasons for which people choose to assemble in a single spot. When viewers step on censor-marked spots on the floor of the gallery, they trigger audio responses linked to the gatherings, ranging from quietude to cacophony. As a result, Zellen's audience is compelled to consider their own identification with those portrayed in the collected images. - Marisa Olson

Image: Jody Zellen, The Blackest Spot, 2008

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