bern to the breade

One of the paradox's found in new media criticism is the techno-serf/techno-freedom one. Is it distopia or utopia, or just another turn of events?
By freeing myself from financial distress through knowledge based technology it is also implied that I a now an indentured servent of the very technology that solved my capital concerns.
My soul having been sold to the machine owners has freed my body of the nurture restrictions we as workers previousely had to endure.
Before the tech-job was the manufacturing floor. This was known as the shop floor. The shop was short for workshop, not the consumer meaning of shop.
What's a web-serf? How does control work in this social exchange?
Before we start talking about exploits we had better be sure that the freedoms technological expertise brings aren't part of a larger conspiracy to control the masses.
Is pure poverty and emancipation from the tech-capital infrastructure desirable to anyone outside the Western Upper classes made up of Academics, Professionals and 1% of the worlds population?
Would Ireland, a nation whose workforce has seen a massive upswing in tech jobs, return to the pre 1990's poverty willingly in order to meet a post Marxists call to arms?
Sometimes those who are "bern to the breade" don't find an honest vantage point when trying to address the reality of the masses.