Samsung

'Samsung's ad slogan - Samsung DigitAll: Everyone's Invited - didn't do
the trick. Nor, apparently, did its pavilion at the Athens Olympics,
nor the many charity fund-raisers that it has sponsored in cooperation
with sports figures like Joe Torre, Magic Johnson and Arnold Palmer,
and with retailers like Circuit City, CompUSA and Sears.
So now Samsung is trying something a lot splashier. On Thursday it
will formally unveil "The Samsung Experience," an interactive funhouse
of virtual reality experiences, product displays, video clips and other
techie things, all featuring Samsung cellphones, flat-panel
televisions, laptops and other products.
"We've tried to create a range of experiences, each of which ties the
Samsung brand and technology to the experiences of everyday life," said
Eduardo A. Braniff, creative director for content at Imagination USA,
the production house that created the center.
Marketing experts say Samsung needs such an avant-garde approach to
reach a high-end customer.'
http://www.nytimes.com/2004/09/20/business/media/20adco.html?th

http://www.yhchang.com/SAMSUNG_MEANS_TO_COME.html