Fundrace Wired article

"It allows ordinary people to relate campaign finance to things that
are familiar to them," said Peretti, director of research and
development at Eyebeam, a New York nonprofit promoting art and
technology and the backer of Fundrace. The idea, he said, is to take
publicly available data and organize it in a manner that makes it easy
for people to carry out their own investigations.
http://www.wired.com/news/politics/0,1283,62999,00.html