Report: DVD Rental Revenue Surpasses VHS Revenue for First Time Ever

March 20, 2003

Type: discussion

Encino, Calif. – For the first time since its introduction six years ago,
the DVD format last week generated more in movie rental revenue than the
VHS format, according to data released on Thursday by industry trade group
the Video Software Dealers Association (VSDA). For the week ending March
16, 2003, DVD rentals generated $80 million in revenue, while VHS rentals
yielded $78 million. However, in terms of the number of units rented, VHS
remained on top for the week, garnering 54 percent of the market.
http://www.vsda.org/Resource.phx/public/press/march2003/mar19-03.htx