Augment It! -Stedelijk Museum @ Trouw

  • Type: event
  • Location: Stedelijk Museum @ TrouwAmsterdam, Wibautstraat 131, Amsterdam, 1091 GL, NL
  • Starts: May 17 2012 at 5:00PM
  • outbound link ↱
4 – 6 pm: Poetry on the Screen program
8 pm – 1 am: Augment It! program

Location: TrouwAmsterdam, Wibautstraat 127, Amsterdam
Language: English
Entrance price: € 10 / € 7,50 (students) for evening program / afternoon program is free of charge
Tickets and reservations: On sale at Please make a reservation for the afternoon program ‘Poetry on the Screen’ via

The Stedelijk Museum and TrouwAmsterdam are very pleased to present Augment It! This special program in the TrouwAmsterdam building is devoted to all the possible forms of Augmented Reality (AR) that artists, poets, architects, and designers are experimenting with at the moment. With an extensive exhibition in De Verdieping, lectures in the clubroom, AR performances throughout the building, and a dazzling finale with an AR DJ, Augment It! presents all the many different possibilities of AR today!

Augmented Reality involves complementing reality with virtual digital images. In a search for the seamless interface between man, machine, and reality, a great deal of work is done to develop AR, for example, using special spectacles, smartphones, or webcams. But what are the latest trends? What can poets do with this new medium? What does AR DJing look like? How does the human body relate to this virtual reality? Augment It! will answer this and many other questions.