Rich White
Since 2003
Works in London United Kingdom of Great Britain and Northern Ireland

Rich White is an artist who uses digital media to explore the meaning of art and value and its perception.

This work takes many forms - from digital images and web-based works to site-specific installation and video.
Themes explored in his work include context, perception, time-travel, decontextualisation and censorship.

Rich currently lives and works in London.
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creative links EXPO:06 live website building

rich white and jaimes nel are building a website from scratch, live, at the creative links EXPO:06.
the site aims to document occurances at the event as they happen via photographs, text and video.
the results of day one (22.06.06) are already online. pages for day two (23.06.06) will be posted as they are completed.

live-built website:

live website curated and produced by:


The Creative Links project and creative links expo:06 are managed by CIDA, the Cultural Industries Development Agency:

rich white


broken mirror

the idea for the project arose from a chance realisation that two photographs I had taken looked almost like mirror images of each other. this result got me thinking about the nature of our perception of similar and symmetrical forms.

as the title implies, one of the two halves that comprise a piece can be perceived as an imperfect reflection of the other. which is the original and which is the reflection is a paradox.

my intentions behind the works lie in my interest in the fallibility of human perception and memory - and through this our ability to perform value judgements. the visual connections that are made when looking at the works are intended to allow the viewer to make psychological connections with, and within, the works, echoing our responses to recognisable visual stimuli - reflections (or perceived reflections) offer an 'understanding' feeling for the viewer.

these digital works, the results of experimenting with flash, are an attempt to get the computer to generate mirror images of random-generated forms. in some cases the user is able to alter variables or change one half of the image in the hope of creating a match, in others the user is only able to regeneate the image.

flash works:

project page:



net.weight: questions about volume

..perhaps data could be more like a space removed from a vast finite block of blank matter. instead of