Tom McCormack
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Wed Mar 13th, 2013 11:15 a.m.

(This is the first in a three-part sequence to be published on Rhizome.)
“A new word is like a fresh seed sewn on the ground of the discussion.”
-- L. Wittgenstein, Culture and Value (trans. Peter Winch)
“If writers wrote as carelessly as some people talk, then adhasdh asdglaseuyt[bn[ pasdlgkhasdfasdf.” -- L. Snicket, A Series of Unfortunate Events
By September of 1982, the Computer Science Bulletin Board System at Carnegie Mellon University was a social hotspot, at least for certain science professors and tech geeks. Bulletin Board Systems (BBSs or bboards) pre-date the Web as such; they allowed users to dial into a local hub, through which they could send messages to and receive messages from other machines dialed into the same hub. Dating back to 1978, bboards didn’t get popular until the 80s, following the 1981 release of Hayes Communications’ cheap and effective Smartmodem, which made hosting bboards more affordable and using them less arduous, if still not entirely intuitive.
Bulletin Board Systems became popular on many college campuses, absorbing some of the discourse of the hallway and the common room, and attracting those people—like physicists and Heideggerians—predisposed to adopt hobbies with steep learning curves.
Bboards were not only localized but divided into discussion groups, each developing their own jargons, rituals, and codes of conduct. The Computer Science BBS at Carnegie Mellon was used, inter alia, for complaints about and discussions of school laboratories, the proposing of elaborate hypothetical experiments, and joking around at an advanced level about atoms and alkaloids.
Prankish posts on the CMU CS discussion group were generally taken in stride. But because threads could be hard to track—with abruptly dropped topics; shifts and stutters—context could quickly be lost and readers confused.
At around noon on September 16th, 1982, and in response to a similar scenario involving pigeons, Neil Swartz posted the following hypothetical situation to the CMU CS BBS:
There is a lit candle in an elevator mounted on a bracket attached to the middle of one wall (say, 2" from the wall). A drop of mercury is on the floor. The cable snaps and the elevator falls. What happens to the candle and the mercury?
About five hours later, and after a number of unrelated messages, Howard Gayle wrote a message with the heading, “WARNING!”:
Because of a recent physics experiment, the leftmost elevator has been contaminated with mercury. There is also some slight fire damage. Decontamination should be complete by 08:00 Friday.
Rudy Nedved tried to prevent mass hysteria:
The previous bboard message about mercury is related to the comment by Neil Swartz about Physics experiments. It is not an actual problem.
Last year parts of Doherty Hall were closed off because of spilled mercury. My high school closed down a lab because of a dropped bottle of mercury.
My apology for spoiling the joke but people were upset and yelling fire in a crowded theatre is bad news....so are jokes on day old comments.
Neil Swartz, who posed the original question, later replied:
Apparently there has been some confusion about elevators and such. After talking to Rudy, I have discovered that there is no mercury spill in any of the Wean hall elevators.
Many people seem to have taken the notice about the physics department seriously.
Maybe we should adopt a convention of putting a star (*) in the subject field of any notice which is to be taken as a joke.
Joseph Ginder liked the idea, but had his own take:
I believe that the joke character should be % rather than *.
To which Anthony Stentz added:
How about using * for good jokes and % for bad jokes? We could even use *% for jokes that are so bad, they're funny.
“No, no, no!,” wrote Keith Wright:
Surely everyone will agree that "&" is the funniest character on the keyboard. It looks funny (like a jolly fat man in convulsions of laughter). It sounds funny (say it loud and fast three times). I just know if I could get my nose into the vacuum of the CRT it would even smell funny!
On September 17th, user Leonard Hamey proposed, with his own somewhat elaborate justifications, that a pictogram should be used to represent joking, as opposed to a more basic cipher:
I think that the joke character should be the sequence {#} because it looks like two lips with teeth showing between them. This is the expected result if someone actually laughs their head off. An obvious abbreviation of this sequence would be the hash character itself (which can also be read as the sharp character and suggests a quality which may be lacking in those too obtuse to appreciate the joke.)
Hamey’s idea must have caught the eye of CMU professor Scott Fahlman, because two days later, in a rather brief missive, Fahlman offered his own pictogram:
I propose that the following character sequence for joke markers:
:-)
Read it sideways.
Actually, it is probably more economical to mark things that are NOT jokes, given current trends. For this, use
:-(
Scott Fahlman’s suggestion could have—like Niel Swartz’s, Joseph Ginder’s, Anthony Stentz’s, Keith Wright’s, and Leonard Hamey’s—been quickly forgotten. But Fahlman’s smiley garnered a peculiar reaction: people started using it as a specific basis for minor variations. Within two days, the CMU CS bboard had not just:
:-)
and:
:-(
but:
:-o
and:
:-|
READ ON »