FW: @Process -How "Terry Tate" got on the Web - Last Exit

Hi Rachel,

My suggestion would be to slice it all up, make the language contrary and
spew it back out as art…put back from whence it came - from hell….;-)

marc


> I don't know what to make of this email… but I think it was sent to me
> because it was intended for rhizome readers….? um, has anyone seen this
> commercial? does anyone know why this is being sent to rhizome?
>
> —— Forwarded Message
> From: "Len Stein" <[email protected]>
> Date: Mon, 3 Feb 2003 12:14:51 -0500
> To: "Rachel Greene" <[email protected]>
> Subject: @Process -How "Terry Tate" got on the Web - Last Exit
>
> Last Exit puts Terry Tate on the Desktop.
>
> John Howell
> Last Exit
> www.lastexit.tv
>
> Every year, the hype around new commercials airing Superbowl Sunday draws
> almost as much attention as the football game. The newest ad campaign
from
> Reebok goes an extra step by moving from America's television screens to
> their computer screens. "Terry Tate

I saw it. A large football player knocks down employees who violate company work rules. I suppose the introduction of the violence of a knockdown by a football linebacker into the corporate workplace is supposed to be funny. In reality it is a sick piece of propaganda for harsh management methods and a sign of bad things to come in the American workplace. (It's also an insult to African-Americans, in that it makes their representative a figure who achieves success in the corporate world by being an instrument of violence.)

The relevance to the product being sold, sneakers I think, is problematic. But that is irrelevant to the commercial purpose, which is to attract attention to the brand and even cause viewers to associate it with the possesssion of irresistable violent power.

As for why Rhizome received the piece of mixed puffery and tecnical info, the reason is very simple. The perpetrators of this obnoxious ad campaign want to play the artistic audience as well and Rhizome is now on that mailing list.

Perhaps this response from list members would be appropriate: Stay away from sneakers that use shocking violence to advertise!

I guess the parody mode is going in deep – I can't tell, easily, what is
what anymore. there was something about the way that this was written that
struck me – but maybe it's just that the account is better written than the
majority of spam. I guess I found it interesting for one minute or so…


> Hi Rachel,
>
> My suggestion would be to slice it all up, make the language contrary and
> spew it back out as art…put back from whence it came - from hell….;-)
>
> marc
>
>
>> I don't know what to make of this email… but I think it was sent to me
>> because it was intended for rhizome readers….? um, has anyone seen this
>> commercial? does anyone know why this is being sent to rhizome?
>>
>> —— Forwarded Message
>> From: "Len Stein" <[email protected]>
>> Date: Mon, 3 Feb 2003 12:14:51 -0500
>> To: "Rachel Greene" <[email protected]>
>> Subject: @Process -How "Terry Tate" got on the Web - Last Exit
>>
>> Last Exit puts Terry Tate on the Desktop.
>>
>> John Howell
>> Last Exit
>> www.lastexit.tv
>>
>> Every year, the hype around new commercials airing Superbowl Sunday draws
>> almost as much attention as the football game. The newest ad campaign
> from
>> Reebok goes an extra step by moving from America's television screens to
>> their computer screens. "Terry Tate