As digital technologies become increasingly ubiquitous and accessible, digital resources are quickly becoming the primary resources for information and knowledge gathering. While the Internet is largely viewed as embracing democratic ideals and guaranteeing equal access for all, to all, the fact that our Internet experience is mediated almost exclusively through privatized companies, is inherently undemocratic. In order to provide "relevant" information to individual users (and increase revenues), companies like Google and Amazon filter content and information through black box algorithms. End users have little to no control over which items or information are shown to them, or in what order; and because these algorithms are trade secrets, users also cannot have an understanding of the filtering and selection process.

Everybody's Google explores these ideas and systems by programmatically controlling a set of Google user accounts. In an effort to hyper-personalize their Google Search results, these accounts have been scripted to navigate the web biased towards specific cultural interests or political orientations. The visualization shows each account's top 10 results for particular Google Search queries.