Carl Jung developed the idea of the Collective Unconscious in the early 19th Century, long before anyone conceived of anything like the web. However, his idea, is actually an apt description given this pre-computer era.

In the Collective Unconscious there is a pool of archetypes, influencing us all. These archetypes are the concepts behind the characters of mythologies, and are unbound by distance, causality or chronology. Individual cultures necessarily project meaningful details. The Coyote of the American Indians is essentially an imp like Harpo Marx, a prankster like Loki, and lesson teacher to Persia's Abu Kasem and his slippers. But in the Collective Unconscious, these are manifestations of a single force.

Prior to the web, but after Newtonian physics had thoroughly framed our thoughts, the idea that for effects to be visible, meant the effects are "real" and caused by some other "real" thing that is physically proximate. However, with the advent of the web, our opinions and cultures are represented. The iconography is representative of very personal needs, but are distributed, as with dream imagery, to all of us. The icons are not actually word-like references to thoughts, but (somewhat arbitrarily interchangeable, yet meaningful) symbols that can be inserted into our own narratives.

This piece takes data from web pages and uses it to create stamps. A few times a second, stamps accumulate according to live video. The visitors are drawn in web data.