I sympathize with the protagonist of a cartoon claiming to have transferred x amount of megabytes, physically exhausted after a day of downloading. The simple act of moving information from one place to another today constitutes a significant cultural act in and of itself. I think it's fair to say that most of us spend hours each day shifting content into different containers. Some of us call this writing.
- Kenneth Goldsmith, 2004
While Kenneth Goldsmith's wry statement about knowledge jockeying is directly discussing the plight of the contemporary author, his comments are useful for thinking about other disciplines. In editing this quote, the word "writing" could easily be replaced by any number of verbs (programming, composing, painting, storyboarding, etc.) as we undoubtedly inhabit an era where creative transposition rather than raw creativity can be enough to drive a project. The ctrl-c clipboard, the layer palette in photo editing software and the flash memory of a microcontroller are all examples of spaces that serve as staging grounds for storytelling and crafting aesthetic experiences — these are interstitial zones where art gestates. Goldsmith clearly doesn't approach the creative process with reverence, and his blasé attitude is an excellent springboard into reading contemporary artistic production in relation to knowledge work. An important question: How might we appropriate this daily activity of "shifting content between containers" as a site (rather than a means) of artistic production? This article will consider the aesthetics of the spreadsheet, and act as the first installment of a series that will engage projects that explore the documents, software, interior architecture and politics of the contemporary workplace.