Molly Soda is an artist, she's also famous, or rather she's tumblr famous. She has more tumblr followers than anyone else (almost) which makes her a very powerful figure within online culture. If not quite a trendsetter, she's surely a tastemaker. She knows what's cool, that's why you follow her. It's this knowing (and tumblr's Ask Me Anything option) that prompts many people to seek her advice and opinions on a wide range of life, fashion and tumblr related subjects, so many that her inbox got full. In order to deal with the mass of requests, and presumably the guilt of not responding, she videos herself reading out every single question. It takes ten hours.