While Felton's commercial studio has produced design and data visualization engaging problems in broad areas from politics and policy, to food and travel, his personal practice is known for its simple storytelling ability. Felton tracks and visualizes personal matters such as modes of travel, social relationships and conversation, food, and emotion. The sole product of this logging and visualization is the Feltron Annual Report. His Annual Reports are illustrative of this cultural moment where the "anthropology of ourselves" (anticipated in the 30's by the mass observation movement) is a more feasible reality. With terabytes of social data being voluntarily created and shared, phenomenological and sociological analysis of human behavior has never held more potential. In the face of this, Felton turns to offline phenomena. In the age of big social data he tracks and manifests the ephemeral intangibles left behind by an individual. He is a documentalist in the Otlet tradition, extracting data from an action or thing, and deriving information through relationships between phenomena. He quantifies and visualizes the mundane, but in the end Felton's annual reports are about the story, not the analysis. Over the course of five years, his annual reports have crafted the outline of a character. A man of few (but carefully chosen) words, Felton's reports provide only enough detail and analysis to engage the reader, but leave enough unsaid. The annual reports are produced as finely printed print editions, available for the cost of a good book. Their physical form reinforces this notion of storytelling, in some way they are a further abstraction of the graphic novel.