This and that thought. (2011) - BFFA3AE (Daniel Chew, Micaela Durand, Maximiliano Ferro, Matthew Gaffney)

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This and that thought. takes the form of a narrative. Visually, the project consists of the hex codes of the 216 web safe colors and a colorless box next to each, arranged in a grid. The arrangement is based on the van der Corput seqeunce which orders the colors from black to white through an unintuitive trajectory. The user is invited to click on any hex code which triggers an aural narration based on a fictional narrative of an episodic nature, jumping from subject to subject through connections sometimes obvious, sometimes oblique. Each segment of the narrative is visually associated to one of the colors by a reveal in sync with the narration. Furthermore, attached to each segment is its own unique introduction to the story. Depending on what color is activated, the user experiences a variable story in so far as the introduction and length of the narrative will change. If the user happens to click on black, then the narrative will be “whole” in the sense that the story will utilize all the segments created for the project, whereas any other color incorporates only every color between itself until the end color; white. All other elements remain the same, including the order of the colors and their associated phrase within the narrative.

-- EXCERPT FROM THE PRESS RELEASE FOR This and that thought.

Commissioned by Turbulence.org

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