A garment that bridges between our life in the real physical world and our web 2.0 increasing social activity. The hoodie can recognise other hoodies from same or related “social network”. In case a member of the same online community is present in the same physical space (around 10 meters), the hoodie activates a subtle vibration, announcing this presence to the wearer in a discreet manner.
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by Sofia Leiby & Jaakko Pallasvuo on Mar 27th, 2015