How often do you visit Turbulence.org? If not too often, now would be a good time. Recently, the New York new media organization launched "The Secret Life of Numbers" by Golan Levin with assistance from Martin Wattenberg, Jonathan Feinberg, David Becker, David Elashoff and Shelley Wynecoop. Fun for math geeks everywhere, "The Secret Life of Numbers" is about the popularity of numerals. Using custom software, popular search engines and statistical tools, the artists surveyed the public to understand what integers were the most favored, as if members of a boy band. Rather than just present cold statistics, though, the artists give site visitors an interactive visualization. Who said numbers weren't cool?