I'm surprised that DHL agreed to do loop-de-loops in the North Atlantic… Perhaps they see it as a viral marketing campaign. The artist's (Erik Nordenankar) statement talks about advertising, though it isn't clear whether it's advertising himself, DHL, or both.
The best advertising is developed with society. using a GPs and the
express shipping company DhL, i drew a self-portrait on our planet.
i used the technological aids of our time to make the world’s biggest
drawing, along with advertising adapted to the contemporary era.
a campaign the recipient wants to see and which is interesting
enough for people to want to share it with their friends.
"i drew a self-portrait on our planet" seems like a stretch. He drew a self portrait in numbers that where later plotted on top of a map of the planet.
Me too, I don't see why you used DHL. I think it spoils it. Is it just an advert? Wouldn't the piece be more satisfying if it didn't involve DHL? Or if it criticised DHL?
Comments
I'm surprised that DHL agreed to do loop-de-loops in the North Atlantic… Perhaps they see it as a viral marketing campaign. The artist's (Erik Nordenankar) statement talks about advertising, though it isn't clear whether it's advertising himself, DHL, or both.
From http://www.beckmans.se/erik-nordenankar/
The best advertising is developed with society. using a GPs and the express shipping company DhL, i drew a self-portrait on our planet. i used the technological aids of our time to make the world’s biggest drawing, along with advertising adapted to the contemporary era. a campaign the recipient wants to see and which is interesting enough for people to want to share it with their friends.
"i drew a self-portrait on our planet" seems like a stretch. He drew a self portrait in numbers that where later plotted on top of a map of the planet.
not that theres anything wrong with that.
Me too, I don't see why you used DHL. I think it spoils it. Is it just an advert? Wouldn't the piece be more satisfying if it didn't involve DHL? Or if it criticised DHL?
+++
fake
http://blog.wired.com/gadgets/2008/05/artist-says-he.html
Not fake?
http://en.wikipedia.org/wiki/GPS_Drawing
When someone can get GPS coords that are specific enough to do a normal-sized drawing I'll be impressed ;-)
"fake
http://blog.wired.com/gadgets/2008/05/artist-says-he.html "
Damn him! I guess, in hindsight, it did all sound a bit sketchy. Get it? He he… ok, sorry.
Then this is back to being my favorite GPS work: http://www.gpsdrawing.com/gallery/experiments/lines.htm