Cool Tools

A few weeks ago it was announced that Kevin Kelly had chosen Bruce Sterling to be the new editor of COOL TOOLS, from more than 220 candidates. Congratulations Bruce!

COOL TOOLS is a website in which people praise their favourite gadgets, books, software, videos, maps, and websites. The site’s owner is Kevin Kelly, former editor-in-chief of WIRED magazine in San Francisco. The fantastic site is full of useful and interesting things.

But Bruce recognized immediately there’s a problem with COOL TOOLS. So he sent us a letter to pass on to our audience.
Here it is:

“There is, however, one major problem with it. COOL TOOLS is too Californian. Almost everything in COOL TOOLS is aimed at an American technical audience, and when one considers the daily life of most Americans, the situation is tragic.

Europeans, or rather Italians, should obviously be teaching Americans, or rather Californians, how civilized people live.

So all you Italians out there, tell us what you love! We want to know about YOUR tools. We can translate your words into English, and voice your opinion on your favourite objects to thousands of people.

You will be part of a noble mission to civilize Californians, who still don’t understand how to dress, walk, dance, or eat properly. They can read a little bit though, so there is still some hope for them.

Thank you for your participation!“

Bruce Sterling

[email protected]
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