Yet Another Media Conference 2009

Call for papers - Yet Another Media Conference 2009
Adopted/Adapted Images

Early February 2009 / Berlin / At the short film festival EMERGEANDSEE / In cooperation with the European Media Studies of the University Potsdam and the University of Applied Sciences Potsdam

Adoption/Adaptation
Against the background of the modern age and the progressing globalisation, cultures are meeting in films. These allow you to catch a glimpse of an unknown environment. But in the context of globalisation, can there still exist any “new” images? Looking at a worldwide media industry, one could assume that images are recomposed out of past ones and multiply themselves through reciprocal exchange. One speaks of “Migrating Images”, “Hybrid Pictures” and similar terms.
The subject of the Yet Another Media Conference in February 2009 will be “Adopted/Adapted Images”, that means the re-interpretation and adaptation of cultural images through film.

The emphasis is not on questioning the origin of images, but on examining the productivity of such processes, as the conference title suggests. The gesture of adoption is used as a central question.
Does adoption mean to give shelter or to take possession? How do adaptation and adoption correspondent to each other? Not the Remake should be in focus, but cultural images and the potential of their reception, transformation or re-interpretation.

Production/reception of images
Globalisation and cinematic Post-Modernism have not only brought us a new production attitude but also a new reception attitude of films. The task today is to handle the images that roam about, to use them, to reflect them and to be aware of the possibly existing incongruence between production and reception.

Our everyday reception is increasingly based on cinematic images that are no longer assigned to another culture, but that are re-interpreted as a part of our own culture of reception. The question arises again if the origin is registered into the image? Can images be newly implemented in other cultures? Will they receive any change there? How do we understand “foreign” images? Or do we just find what we are looking for, anyway?

On the side of the production, both global and local interests accompany the creation of films. Not only in the field of film funding and international co-production. How much does its production environment influence a film and its images, but also its reception? Does film play with these influences or does it respond to the requirements of a market? Are images globally market-orientated or are they developed through an intercultural exchange?

Yet Another Media Conference
The focus of the conference is on the mechanisms, which stand behind adoption/adaptation. Which ways do cultural identities take (or that what pretends to be an identity)? Which need stands behind the gradual re-interpretation of "the other"?
What happens to the structures and mechanisms of cultural comprehension? Do frontiers appear through the world wide cultural exchange? Which problems and disturbances are possibly arising?

Conditions
Lecture: 20min + 20min discussion
One page A4 abstract has to be handed in
Conference language: German or English (in case of a German lecture we ask for an English summary as handout)
Deadline: 30.11.2008
Short CV: relevant stages of scientific/professional background

Send to:
conference[at] emergeandsee.org

http://www.emergeandsee.org
http://www.emw.eu