call "commercial for a concept"

commercial for a concept
Based on the consideration that not only products - but also concepts and ideas need publicity, this project is about producing "commercials for a concept". What is a concept? Let´s answer with an example: "I suggest: Friesenpool" is a commercial that promotes the building of an open-air public pool, instead of another office building in the city center. The idea was to improve the quality of life and to create a new symbol for the urban center. A concept is everything but a product I guess. But this is not really true. Publicity for a product that doesn´t exist is a "commercial for a concept" as well. We feel a need for new concepts and ideas regarding our public and personal lives. Let´s promote them!

to directors
We would be really glad if you are interested in producing a "commercial for a concept". Just go to http://www.commercialforaconcept.com, choose a concept (or/and submit one yourself), and produce a commercial for it. Of course you will participate in the returns of the DVD, or of subsequent screenings or broadcasting on TV. Please get in touch with us before starting… We consider "commercials" as a visually-advanced short film format that can be used to promote concepts.

contact
Ursula Bockler & Georg Graw, Tel. +49(0)221-124100, mail: [email protected]

deadline for finished clips
30th of March 2007 (premiere is scheduled on the 4th of May)

format
Please send a file (DV PAL or DV NTSC, Quicktime or AVI, Sound: 48khz /16bit) on DVD-R or CD-R or a Mini-DV tape (PAL only). Please DON´T send a video-dvd or mp2 files

mailing-address
Michael Heydebreck, Auenweg 173, Gebaeude 9, D-51063 Cologne, Germany.

links
commercial for a concept: http://www.commercialforaconcept.com
raum fuer projektion: http://www.raumfuerprojektion.de
international short film festival oberhausen: http://www.kurzfilmtage.de