Rushkoff on 'crowdsourcing'

*Sarah Cove: What is crowdsourcing for you?*

*Douglas Rushkoff:* Well, I haven't used the term crowdsourcing in my own
conversations before. Every time I look at, it rubs me the wrong way.

*Q: Why is that?*
*A:* I understand crowdsourcing as kind of an industrial age, corporatist
framing of a cultural phenomenon. There's human energy being expended here.
A company can look at that as either a threat – to their copyrights and
intellectual property or as some unwanted form of competition – or, if they
see it positively, then they see it as almost this new affinity group
population to be exploited as a resource.[…]

*http://www.wired.com/techbiz/media/news/2007/07/crowdsourcing*

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