Re: Polka dots?

sure!!

http://plasmastudii.org/dryzone/dryzone.php

we should be batting ideas for entirely new approaches. thinking of
what would entice the un-initiated.


to appeal to 1% is totally cool. but rhizome probably needs to
target at least 5% just to pay for the servers. the key for now is
just rustling up a demand, and later everyone can try tailoring the
packaging to a specific audience. artist seem anxious to jump to the
packaging part. the audience will be a subset of people who will
pay, a spoonful from the soup of potential funders/customers.
there's no use in defining an audience before we have even begun to
look for that soup.

arts funding has been fading for years. corners are cut till there's
hardly anything left. seems funny. the world is saying there's no
demand for this stuff, and we keep belligerently packaging it the
same way? artspeak is pretty much like shooting ourselves in the
foot. it's a package that works against us. if we keep making it
sound like we think we are all important and serious-minded 100% of
the time, folks decide we're boring. the end result, whether they're
right or not, is that they aren't going to give us their money.

let's come up with a new approach (people already are, but maybe we
should be more organized or systematic about it). organic yoghurt is
presented as "you will feel healthier if you have this", a jaguar is
presented as "you will be seen as rich and stylish if you have this".
snapple is presented "this will not make you the elitest, but our
product is part of a fancier world than sodas". so what could web
art offer?

like i said, i think the new rhizome policy is a great thing. keep
trying things to see what works best. but web art in general is
certainly not an entirely lucrative endeavor now (compare the cost of
ALL aspects of it to revenue from ALL aspects). though it appears
there are greater opportunities, am worried things like the rhizome
commission, etc aren't really pulling new money into the system as
much as stirring what we have around more. in the long run, simply a
force like friction will eventually wear us down (as even the cost of
office space slowly rises, the percentage of budget will decrease).
we need to reach out of the usual circuit. and to do that we need to
re-package this "product".

it is in all of our best interest to brainstorm ways to promote
rhizome to a wider paying audience.

Comments

, Lewis LaCook

absolutely! while the new membership policy is tres
kewl, i think the biggest problem with networked art
right now is that it runs the risk of becoming a giant
artist's statement—with no art to back it up(this is
NOT to say that the art isn't being produced, or isn't
there)—

this is in some ways an unfortunate consequence of
net.art's reliance on conceptualism—yeah, my head
needs fed, too, but the problem is, if we're to
attempt to reach wider audiences, we need to become a
bit more sensualist…why are some game companies
thriving, while net.art, its beautiful but often
frigid cousin, cowers in the corner?

bliss
l

— judsoN <[email protected]> wrote:
> sure!!
>
> http://plasmastudii.org/dryzone/dryzone.php
>
> we should be batting ideas for entirely new
> approaches. thinking of
> what would entice the un-initiated.
>
>
> to appeal to 1% is totally cool. but rhizome
> probably needs to
> target at least 5% just to pay for the servers. the
> key for now is
> just rustling up a demand, and later everyone can
> try tailoring the
> packaging to a specific audience. artist seem
> anxious to jump to the
> packaging part. the audience will be a subset of
> people who will
> pay, a spoonful from the soup of potential
> funders/customers.
> there's no use in defining an audience before we
> have even begun to
> look for that soup.
>
> arts funding has been fading for years. corners are
> cut till there's
> hardly anything left. seems funny. the world is
> saying there's no
> demand for this stuff, and we keep belligerently
> packaging it the
> same way? artspeak is pretty much like shooting
> ourselves in the
> foot. it's a package that works against us. if we
> keep making it
> sound like we think we are all important and
> serious-minded 100% of
> the time, folks decide we're boring. the end
> result, whether they're
> right or not, is that they aren't going to give us
> their money.
>
> let's come up with a new approach (people already
> are, but maybe we
> should be more organized or systematic about it).
> organic yoghurt is
> presented as "you will feel healthier if you have
> this", a jaguar is
> presented as "you will be seen as rich and stylish
> if you have this".
> snapple is presented "this will not make you the
> elitest, but our
> product is part of a fancier world than sodas". so
> what could web
> art offer?
>
> like i said, i think the new rhizome policy is a
> great thing. keep
> trying things to see what works best. but web art
> in general is
> certainly not an entirely lucrative endeavor now
> (compare the cost of
> ALL aspects of it to revenue from ALL aspects).
> though it appears
> there are greater opportunities, am worried things
> like the rhizome
> commission, etc aren't really pulling new money into
> the system as
> much as stirring what we have around more. in the
> long run, simply a
> force like friction will eventually wear us down (as
> even the cost of
> office space slowly rises, the percentage of budget
> will decrease).
> we need to reach out of the usual circuit. and to
> do that we need to
> re-package this "product".
>
> it is in all of our best interest to brainstorm ways
> to promote
> rhizome to a wider paying audience.
> +
> -> post: [email protected]
> -> questions: [email protected]
> -> subscribe/unsubscribe:
> http://rhizome.org/preferences/subscribe.rhiz
> -> give: http://rhizome.org/support
> -> visit: on Fridays the Rhizome.org web site is
> open to non-members
> +
> Subscribers to Rhizome are subject to the terms set
> out in the
> Membership Agreement available online at
> http://rhizome.org/info/29.php
>

***************************************************************************
No More Movements…

Lewis LaCook –>Poet-Programmer|||http://lewislacook.corporatepa.com/|||


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