Report: Consumers Increasingly Paying for Online Content
New York – Consumers are increasingly paying to access online content, as
10 percent of all U.S. Internet users are expected to pony up this year,
according to a recent report from New York-based marketing research firm
eMarketer. The report indicates that 15.7 million U.S. consumers – or 10
percent of the online population – will purchase online content in 2002,
a number expected to rise to 21 million – or 13 percent – in 2003.
Individual consumers will pay $3.8 billion worldwide for online content in
2002 and organizations $44 billion, adding up to nearly $50 billion by the
end of this year. "The question of whether consumers are more willing to
pay for online content has become largely irrelevant," said eMarketer
senior analyst Ben Macklin. "The more appropriate question is whether
businesses are any longer willing to offer online content and services for
free. And the answer increasingly seems to be no."
http://www.emarketer.com/products/report.php?content_on
Report: Consumers Increasingly Paying for Online Content
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Type: discussion