the Next step of publishing at the Salone del Libro in Turin

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logo salone del libro

REFF, RomaEuropa FakeFactory and FakePress will be at the Salone del Libro in Turin on May 13th, at 6pm to discuss the next step of publishing, at the crossroad of augmented reality, ubiquitous media and innovative cross media.
here are the complete details of the conference:
“Ebook StartUp! Next step publishing. Dal REFF a Fakepress,
teoria e pratica per un’editoria 3.0: tra realtà aumentata, libri
crossmediali e contenuti ubiqui – Invasioni mediatiche “
(Ebook StartUp! Next step publishing. From REFF to FakePress,
theories and practices for 3.0 publishing: augmented reality, cross
media books and ubiquitous content – media invasions ”
Conference
Friday 13.05.2011 18.00 h
Room to the Future
FakePress, Publishing & REFF – RomaEuropa Fakefactory
Speakers: Simone Arcagni, Salvatore Iaconesi, Simona Lodi, Oriana Persico
link and information: the conference at the Salone del Libro website
 
during the conference we will present the scenarios that we are
currently investigating in the reinvention of publishing: new ways to
experience cities, locations, emotions, relationships and information,
in which we go well beyond the classical idea of “book” and we describe
the ways in which it is possible to create new narratives that involve
people, places, objects, memories in totally new ways.
We will be very happy to participate to this conference with
Simone Arcagni, researcher and journalist, he is deeply involved with the the concept Post Cinema:
a possibilistic view on the reinvention of narratives, which go beyond
vision and embrace the spaces of the city, of information, of bodies and
relationships. You can read some of his writings HERE and get info about his book “Oltre il cinema. Metropoli e Media”.
Simona Lodi, artistic director at the Piemonte Share Festival,
curator and art critic. She is very sensible to the continuous shifting
and blurring of frontiers defined for humanity by all the things that
are happening in our contemporary era. First with netart, then onto the
new practices enabled over the years by technologies and networks, now
into the world of the reinvention of reality, markets, laws and social
practices: from the Market Forces edition of the Share Festival, in which we were happy to participate with Squatting Supermarkets, our augmented reality intervention in supermarkets, up to the Cease and Desist art, ending (for now) with more possibilities to redefine reality through ubiquitous technologies.
 
Salvatore Iaconesi and Oriana Persico
will introduce the theme of the conference, by presenting the practices
of performative, global, emergent and ubiquitous publishing enacted by FakePress Publishing and REFF, RomaEuropa FakeFactory
REFF, RomaEuropa FakeFactory is a fake cultural institution enacting real policies for arts, creativity and freedoms of expression all over the world.
REFF was born in Italy in 2008. Since then it continuously operated
using fake, remix, reinvention, recontextualization, plagiarism and
reenactment as tools for the systematic reinvention of reality.
Defining what is real is an act of power. Being able to reinvent reality
is an act of freedom. REFF promotes the dissemination and
reappropriation of all technologies, theories and practices that can be
used to freely and autonomously reinvent reality.
To do this, REFF established an international competition on digital
arts, a worldwide education program in which ubiquitous technologies are
used to create additional layers of reality for critical practices and
freedoms, a series of open source software platforms and an Augmented
Reality Drug.
REFF collaborates with art organizations, student groups, research
institutions and all other subjects wishing to promote the freedoms to
reinvent their world. REFF has received several official recognitions
worldwide: it was hosted in the Cultural Commission of the Italian
Senate, and was an official initiative of the European Community’s Year
of Creativity in 2009.
FakePress is an international “think-tank”, founded
in Italy, that investigates, develops and creates new publishing models
and editorial projects presented by new scenarios in technology,
productivity and contemporary culture.
Models of freely disseminated knowledge, multi-author, ethnographic
approaches, the availability of ubiquitous technologies and the
possibilities to add layers of information to ordinary reality and
create new forms of experience and relationships with places, in a
continually opening process of reinvention of the present are the
principal elements which inspire action and creation at FakePress.
Observing the contemporary situation of current publishing models,
FakePress has outlined realistic and practical/feasible scenarios for
the present and near future of publishing.
more info at:
the conference info page
Salone Internazionale del Libro, Turin
FakePress Publishing
REFF, RomaEuropa FakeFactory
AOS, Art is Open Source