Augmented Reality Drug at CAM, Naples, Italy

An Augmented Reality Drug wil be presented at the Casoria Museum of Contemporary Arts in Casoria, Naples, Italy, on April 30th 2011, during the Opening Party of the CAMMOVIE Videoart Platform.
The CAMMOVIE hosts four sections dedicated to video arts ando contaminations coming from digital cultures.
FOCUS REVOLUTION, featuring videos coming from the recent egyptian revolts.
TOXIC, in which videos from invited Japanese artists will be put side by side with footega fetched using internet search engines and applications, creating a frontal visual clash in rememberance of the recent disasters.
GLANCES_AROUND DUMP, will feature a visual narrative of the Metropolitan Park of Naples, recently turned into a trash dump by the public administrations.
MAGMART, videoart under volcano. This section will feature the MAGMART international video festival, including its award ceremony, in which 30 of the 450 videos sent in from 45 countries will be declared as winners of the competition and be added to the permanent collection of the museum.
During the event REFF, the fake institution, will alter the perceptions of the world of all visitors using an augmented reality drug.
the AR Drug is just the latest example of REFF's international youth program, touching universities, schools and free groups of young people to "methodologically reinvent reality through the critical use of ubiquitous technologies". The REFF AR Drug was recently presented in London at Furtherfield Gallery and is now being promoted worldwide through education practices and continuous invasions of ordinary reality through the breakthrough cognitive effects induced by the AR Drug.
more info at
http://www.romaeuropa.org
and at
http://www.artisopensource.net
and at the event's URL included in this page