Joe Hocking @ Upgrade! Chicago TONITE

Joe Hocking @ Upgrade! Chicago Tuesday September 14th, 7 PM FREE!

[img]http://upgradechicago.org/wp-content/uploads/2010/08/bp_station_w_iphone6405.jpg[/img]

Joseph Hocking presents his collaborative Augmented Reality project “”the leak in your home town” which he is developing w/Mark Skwarek, as part of the ongoing New Media Art series Upgrade! Chicago, @ The Nightingale on Tuesday September 14th, 7 PM. This event is FREE and open to anyone interested in New Media Art, Augmented Reality, hacking our corporate landscape and critical interventions in the form of iPhone applications.

“the leak in your home town — a work in progress by Mark Skwarek and Joseph Hocking — is an iPhone app that lets users see the BP Deepwater Horizon oil spill whenever they see a BP logo. A user simply launches the app and aims their iPhone’s camera at the nearest BP logo. What the user sees is one of the broken BP pipes coming out of the BP logo, and out of the pipe comes the oil, pluming upward.

This work mixes computer generated 3d graphics with the iPhone’s video camera to create an augmented reality. The user is able to see the computer generated 3d objects at specific locations in the real world. The 3d graphics create the broken BP pipe which comes out of the BP logo.

A important component of the project is that it uses BP’s corporate logo as a marker, to orient the computer-generated 3-D graphics. Basically turning their own logo against them. This re-purposing of corporate icons will offer future artists and activists a powerful means of expression which will be easily accessible to the masses and at the same time will be safe and nondestructive.”

http://theleakinyourhometown.wordpress.com/

http://www.newarteest.com/ar/ar.html
http://www.newarteest.com

Upgrade! Chicago is the local Chicago-based node of the international Upgrade! network, an emerging network of autonomous nodes united by art, technology, and a commitment to bridging cultural divides. Its decentralized, non-hierarchical structure ensures that Upgrade! (i) operates according to local interests and their available resources; and (ii) reflects current creative engagement with cutting edge technologies. Upgrade! Chicago presents new media projects, engages in informal critique, and fosters dialogue and collaboration between individual artists. Upgrade! International functions as an online, global network that gathers annually in different cities to meet one another, showcase local art, and work on the agenda for the following
year.

http://upgradechicago.org

Upgrade! Chicago meets every 2nd Tuesday of the month @ The Nightingale 1084 N. Milwuakee, Chicago, IL 60642

The Nightingale is a rough and ready microcinema dedicated to screening emerging work across film, video, and new media genres and aims to support Chicago vibrant cinema community.

http://nightingaletheatre.org