Intimate Irrelevant Moments

Just before the kick-of the 2010 World Cup. You might be watching?

Approximately 4 Billion people watched the 2006 World Cup Soccer on television,
about a quarter of the world population.
When taking into consideration that the broadcast is not a neutral and objective view of the match,but a constructed dramatization of this real-time event,
it becomes important that questions are asked as to the underlying narratives constructed through the editing and camera techniques. 
These choices the television directors make determine, for a part, how the viewer experiences the matches. With this project I want to ask questions regarding the current style of broadcast and create awareness. What does this the current style propagate? How has the technological enhancement changed how televised soccer is experienced?

Here an artistic response to these questions:
http://jackysawatzky.net/single_cappuccino/