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Squatting Supermarkets

  • Location:

Squatting Supermarkets @ Piemonte Share Festival

An interactive supermarket in augmented reality, a radical marketplace squatting the infrastructures of consumism. Logos transform into places, becoming access doors to the domains of communication, action, opportunity. Information, relations and emotions become readable, creating a new way of writing into spaces, expressing the stories of products and people, beyond corporations' practices of control and information manipulation. "Shoptivism" is born.


Piemonte Share Festival
"Market Forces"

3-8 November 2009
Museo Regionale di Scienze Naturali
via Giolitti 36
Turin, Italy