(hack)artvism in a shopping centre

What about have a nice trip in a shopping centre the day before Xmas and make an artivism action in the butcher department? Just for seeing what happened if you replace supermarket merchandising labels pasted on packages of meat with some others made by your own that describe content of packages as human meat. But it's not enough: it's human meat comes from killed men, raped women, slaughtered children and feto too. What we did is a recontextualization of typical language used by media reports and news stories on homicides and bloodsheds. So finally we printed alternative labels to paste on meat packages that sound like newspaper or tabloids headlines and at the same time preserve the semblance of food stickers. And one of the most important thing is that we made this action in a nonplace, a space where texts and words describe its rules of usage and behaviour. So we direclty manipulated the semantic sphere of meaning concerning this field, and we create a story, that is something completely new and whose main purpose is to undermine our structures of everyday life…

images, video and full text in italian at http://humanmeatoeat.blogspot.com/

Your feedback is welcome!

a.f.