The Rainbow Website (2006)

The Rainbow Website explores how experiencing color in sequence affects our perception. The result of which brings about a greater emotional response than one would receive from seeing color in a singular or static form.

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The Rainbow Website uses the entire browser window to code a continuous animation of the seven major spectral colors in the rainbow. The colors gently fade between the layers from Red, Orange, Yellow, Green, Blue, Indigo, Violet, and back again on a loop. The color selections derive not only from the HTML codes needed for color visualization, but also the standard spectral colors in an iconic, seven-band rainbow. The number seven originates from Newton’s thesis that white light contained seven other primary colors. While engaging the color codes and standards for primary colors, The Rainbow Website also animates these codes to reveal the phenomenal nuances nested in between.

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