Attention Hog (2008)

Attention Hog is built on the model of “casual games”, a rising industry and pastime. The player is cast as a pig whose goal is to capture the love and attention of as many people as possible. The game’s subject reflects some of the social and psychological trends present in social-networking communities, including self-promotion, social anxiety, obsessive need for peer validation, and distraction as entertainment. The game operates on a conventional level, and can be shared with others and embedded on web pages, blogs, and social-networking sites such as Facebook and MySpace.

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Attention Hog is built on the model of “casual games”, a rising industry and pastime. The player is cast as a pig whose goal is to capture the love and attention of as many people as possible. The game’s subject reflects some of the social and psychological trends present in social-networking communities, including self-promotion, social anxiety, obsessive need for peer validation, and distraction as entertainment. The game operates on a conventional level, and can be shared with others and embedded on web pages, blogs, and social-networking sites such as Facebook and MySpace.

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  • uhster | 3 years, 8 months ago
    At first glance "Attention Hog" may seem like another frivolous game to pass time while at "work" or school. However the undertones of this piece are quite relevant in interrogating the use of social-networking and the promotion of the web as a tool of human interaction. As the player operates quite literally as an attention-hungry hog, seeking approval in the superficial form of hearts from human-like figures, one must take a step back from the entanglement of all the other websites and internet spaces that ask us to do the same.
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