myfrienemies (2007)

a website for meeting people who pretend to like the same people as you - myfrienemies.com is a social networking site modeled on a ‘secret society’ where anonymous users are not able to browse profiles of other users, but instead are connected to those who share a dislike of the same people. The site allows visitors to guess the famous frienemies based on clues and peruse testimonials solely based on personality types such as hostile aggressives or eager-to-pleasers. The site takes little effort to participate and detailed testimonials are encouraged (as the frienemy’s name is not allowed). The goal is to foster new friendships in the vast online community that are more similar to the bonds we make in a closed setting (such as in the office, or at university), yet based on shared malice.

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Myfrienemies is a social networking site modeled on a ‘secret society’ where anonymous users are not able to browse profiles of other users, but instead are connected to those who share a dislike of the same people. The site allows visitors to guess the famous frienemies based on clues and peruse testimonials solely based on personality types such as hostile aggressives or eager-to-pleasers. The site takes little effort to participate and detailed testimonials are encouraged (as the frienemy’s name is not allowed). The goal is to foster new friendships in the vast online community that are more similar to the bonds we make in a closed setting (such as in the office, or at university), yet based on shared malice.

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