Adscape (2005)

As citizens of a "new branded world" (Naomi Klein, No Logo), we have a general understanding that we are viewed by corporations primarily as consumers, targets for advertising that becomes more and more invasive each year. Even if you never turn on the television, never check your email or surf the web, never read a magazine or newspaper, how much advertising has pervaded the physical world in which you live and travel? This project aims to understand the extent to which advertising has changed the urban environment and how the commercial landscape may or may not reflect the socioeconomic landscape of neighbborhoods and communities.

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As citizens of a "new branded world" (Naomi Klein, No Logo), we have a general understanding that we are viewed by corporations primarily as consumers, targets for advertising that becomes more and more invasive each year. Even if you never turn on the television, never check your email or surf the web, never read a magazine or newspaper, how much advertising has pervaded the physical world in which you live and travel? This project aims to understand the extent to which advertising has changed the urban environment and how the commercial landscape may or may not reflect the socioeconomic landscape of neighbborhoods and communities.

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