800-178-968 (2002)

by Luca

A toll-free number which will try to establish with you an obsessive and addictive relationship.

Calling you back. Even after a few weeks. Pleading with you to come back.

800-178968 is a project of an invasive nature, capable of insinuating itself into the homes and mobile phones of the people contacted, violating their privacy, and becoming a part of their daily lives.

The adverts for it -which began three months before the start of the service-, hidden among information channels (and adopting their language, codes and instruments), reach an audience/spectator still unaware. And thus more vulnerable, because they are incapable of recognising the artefact.

The 800-178968 project has been designed and developed to interact with a "conscious" audience, close to the world of art and its problems but, and above all,

for everyday people.

The project ended on July 2003 with over 10.000 people contacted

Full Description

A toll-free number which will try to establish with you an obsessive and addictive relationship.

Calling you back. Even after a few weeks. Pleading with you to come back.

800-178968 is a project of an invasive nature, capable of insinuating itself into the homes and mobile phones of the people contacted, violating their privacy, and becoming a part of their daily lives.

The adverts for it -which began three months before the start of the service-, hidden among information channels (and adopting their language, codes and instruments), reach an audience/spectator still unaware. And thus more vulnerable, because they are incapable of recognising the artefact.

The 800-178968 project has been designed and developed to interact with a "conscious" audience, close to the world of art and its problems but, and above all,

for everyday people.

The project ended on July 2003 with over 10.000 people contacted

Work metadata

  • Year Created: 2002
  • Submitted to ArtBase: Thursday Jan 13th, 2005
  • Original Url: http://www.800-178-968.com/
  • Work Credits:
    • Luca Bertini, creator
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