Shop Mandiberg (2005)

Are you a snoop? Ever looked in your sister's medicine cabinet? Your mom's sock drawer? Your date's refrigerator? Take a peek inside Michael Mandiberg's house and buy objects of desire via a sohpisticated e-commerce system for your own consumption. It's the ultimate artist sell-out!

Full Description

NEW YORK CITY, New York

January 1, 2001

Michael Mandiberg, Inc. announced today the launch of its flagship e- property, Shop Mandiberg. Located at www.Mandiberg.com, Shop Mandiberg is an e-commerce site which markets and sells every last one of Michael Mandiberg's personal possessions. Everything is for sale, from his underwear to his favorite coats...his apartment keys, to his mostly used jar of strawberry jam.

Shop Mandiberg aims to undo the process of shopping. The department store, the catalogue, and now the e-commerce site dominate our lives as individual consumers. From this finite selection we choose the mass- produced objects we own, wear, and consume. This collection of objects forms our "unique" visual identity. By selling these objects Michael Mandiberg aims to disintegrate himself.

Shop Mandiberg is e-commerce and public performance art. In order to sell their objects to collectors and museums, artists must sell themselves to critics, galleries, and fellow artists. Shop Mandiberg subverts this imperative by taking it one step further than expected: by 'selling out' in a very literal sense.

In this Post-Modern era, art and commerce are often virtually indistinguishable. To reach viewers, public artists use advertising like a business. Shop Mandiberg welcomes a new era where the artist not only claims advertising as a medium, but business itself.

NOTE TO EDITORS: Shop Mandiberg welcomes press inquiries, and encourages the redistribution of this press release. For further inquiries, and additional information, please email at Press@Mandiberg.com.

2001 Michael Mandiberg, Inc. All rights reserved. Shop Mandiberg, Mandiberg.com and the Shop Mandiberg logo are either registered trademarks or trademarks of Mandiberg.com. Other company and product names may be trademarks of their respective owners.

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Artist Statement

NEW YORK CITY, New York

January 1, 2001

Michael Mandiberg, Inc. announced today the launch of its flagship e- property, Shop Mandiberg. Located at www.Mandiberg.com, Shop Mandiberg is an e-commerce site which markets and sells every last one of Michael Mandiberg's personal possessions. Everything is for sale, from his underwear to his favorite coats...his apartment keys, to his mostly used jar of strawberry jam.

Shop Mandiberg aims to undo the process of shopping. The department store, the catalogue, and now the e-commerce site dominate our lives as individual consumers. From this finite selection we choose the mass- produced objects we own, wear, and consume. This collection of objects forms our "unique" visual identity. By selling these objects Michael Mandiberg aims to disintegrate himself.

Shop Mandiberg is e-commerce and public performance art. In order to sell their objects to collectors and museums, artists must sell themselves to critics, galleries, and fellow artists. Shop Mandiberg subverts this imperative by taking it one step further than expected: by 'selling out' in a very literal sense.

In this Post-Modern era, art and commerce are often virtually indistinguishable. To reach viewers, public artists use advertising like a business. Shop Mandiberg welcomes a new era where the artist not only claims advertising as a medium, but business itself.

NOTE TO EDITORS: Shop Mandiberg welcomes press inquiries, and encourages the redistribution of this press release. For further inquiries, and additional information, please email at Press@Mandiberg.com.

� 2001 Michael Mandiberg, Inc. All rights reserved. Shop Mandiberg, Mandiberg.com and the Shop Mandiberg logo are either registered trademarks or trademarks of Mandiberg.com. Other company and product names may be trademarks of their respective owners.

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