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What has 50 years of television done to us? JiffyLux TV is an exploration into the roots of American consumer culture, the boom of mass media advertising in the 1950's. Thanks to the Miracle of Television, we have been sold everything from Betty Crocker to Ronald Reagan in the passive comfort of our suburban living rooms. JiffyLux attempts to bring the reader closer to what Big Brother was like in the early days of his rise to dominance through the words of people who were there.