Thu Aug, 6 2020, 4PM
Rhizome is partnering with Screen Slate—a publication and, since COVID-19, streaming platform for cinematic experiences of all kinds—to present Cory Arcangel's indelible 2013/2014 surf of the Subway sandwich company's website: Freshbuzz (www.subway.com)
You can join the event on August 6 at 4PM EST at the Stream Slate Twitch channel.
One in a series of screenrecorded surfs of banal corporate websites—the others being Dunkin' Donuts, OfficeMax, and Starbucks—this mesmerizing, extraordinarily deep exploration of subway.com and its rich interactive assets maps the glut of brand narrative, customer sales-pitch, and even business opportunity which comprise the identity of an "All-American" company. FRESHBUZZ is also an archive of sorts—a record of digital presence at a moment, including, not least, much of the since disgraced spokesperson Jared.
The screening will be introduced by Michael Connor, Rhizome Artistic Director, and be followed by a Q&A with the artist, moderated by Ed Halter, film programmer, critic, and cofounder of Light Industry.
This copresentation follows Rhizome's screening of Arcangel's So shines a good deed in a weary world (dunkindonuts.com) as part of "The Art Happens Here: Net Art's Archival Poetics" at the New Museum in 2018, and Arcangel's inclusion in Net Art Anthology.
Following the broadcast, the stream will be freely available to view on the Screen Slate Twitch channel for one week. Subsequently it will be accessible along with other past Stream Slate programs with artists including Cecelia Condit, Ken Jacobs, Ellie Ga, Frank Heath, Simon Liu, and Laboratorio Experimental de Cine for Screen Slate Patreon members.
Photo: Cory Arcangel. FRESHBUZZ (subway.com), 2013-2014. Single-channel video. (Installation view: All The Small Things, Herning Museum of Contemporary Art, Herning, Denmark, March, 2014 - September, 2014) Photo: Sacha Maric.