A New Partnership with Hyundai Motor to Showcase Leading Digital Art Globally

This week, we've announced a new partnership with Hyundai Motor Company that will see both entities supporting innovative digital art endeavors and exhibitions through 2022. This partnership will be anchored by World on a Wire, a new group exhibition premiering on January 28, 2021, simultaneously at the Hyundai Motorstudio in Beijing and at http://worldonawire.net.

Organized by Rhizome, this group exhibition is a kind of hybrid-reality vivarium, presenting artist-made synthetic life forms and exploring the possibilities and poetics of simulation as artistic practice. On January 28, the artist list and works will premiere online and off, alongside a full program of events throughout the winter.


Gallery exhibitions will be held at Hyundai Motorstudio locations across the globe. The tour will comprise.

  • Hyundai Motorstudio Beijing (January 28 – April 5, 2021)
  • Hyundai Motorstudio Moscow (April 1 – July 4, 2021)
  • Hyundai Motorstudio Seoul (May 7 – August 8, 2021)

This collaboration is an extension of Hyundai’s art and culture initiatives, built upon long-standing partnerships with global art institutions, such as Tate Modern in the UK and the Los Angeles County Museum of Art in the U.S. The partnership with Rhizome of the New Museum allows Hyundai to tap into the cultural institution’s unique focus in championing digital art and online exhibitions.

We are thrilled to collaborate with Hyundai Motor on this new partnership for digital art, and look forward to sharing new commissions and the online exhibition next week.