This essay was written in conjunction with the exhibition "Witchcraft," which opened February 19th, 2015 at Initial Gallery in Vancouver. "Witchcraft" features the work of Laura Brothers, Brenna Murphy, Krist Wood, and Sara Ludy. The show—along with this essay—considers personal mythology, craftsmanship and spiritual inquiry as entry points to these artists' practices. "In a contemporary artistic landscape focused on self-branding strategies and social media legibility," curator Nicolas Sassoon argues, "these four artists appear as valuable voices bringing a poetic breadth to what it means to engage artistically with computer technology and the internet." This essay accompanies the exhibition, elaborating on these ideas through the lens of Sassoon's personal experience.