You Are What You Buy (2007) - Michele Pred
Picture 1.png

Michele Pred Explains You Are What You Buy

I chose to create an embroidered version of a barcode to represent how technology has become interwoven, fused with our lives and our identity- to represent how we have become one and the same with technology.

Through new technology cell phones are now capable of scanning and decoding barcodes. However, these barcodes are a little different than the ones you see scanned at the grocery store: they are called 2D barcodes and are composed of black and white squares that encode the URLs to any website of creator's choice. In other words, these Data Matrix format barcodes are a physical hyperlink. Through my research I have learned how to create and program 2D barcodes with embedded text messages. I have also discovered that these barcodes can be reproduced in a variety of materials and are still capable of being scanned/read with a mobile phone.