Logo.Hallucination (2006) - Christophe Bruno

Pattern recognition is a field in full expansion. It constitutes a key technology in the domains of safety, of the management of the rights, of marketing… « Logo.Hallucination » proposes to use technologies of recognition of images in order to detect subliminal forms of logos or emblems, hidden (generally involuntarily) in the visual environment or in the whole of the images of the Internet. The found images will be accessible in a weblog, proposing a comparison between the original on the one hand and, on the other hand, the brand and its logo.

« Logo.Hallucination » lies thus within the scope of Web 2.0 insofar as the raw data (images) are mashed up with additional visual information (the hallucination of the brand) and that their juxtaposition takes part of new economic stakes, pointed here in an ironic way.

Logo.Hallucination continuously monitors the images circulating on the Internet looking for hidden logos.