Express Yourself

If virtual commerce were ever in need of a critical makeover, we might look no further than Kevin Bewersdorf and Paul Slocum to offer some solutions. As key instigators of a new type of objecthood, Bewersdorf and Slocum's individual and collective practices treat the internet as a launching pad for self-expression, where a motley crowd of Google searches and "spirit surfing" can be reinvested with the "ephemeral-imperfect" qualities of everyday items, courtesy of Photo Center and other online manufacturers. What ensues are amusing products - pillowcases emblazoned with search result images of "Titanic" and "Woodstock"; mouse pads covered with pictures of "Pain" - made all the more bewildering by their stringent adherence to the terms of gallery exhibition: pristine white pedestals et. al. Bewersdorf and Slocum's reapportionment thus extends beyond the realm of clever shopping and into that of conceptual art, offering methods of traversing the routes of internet-based consumption towards highlighting a dominant commercial paradigm, yet ultimately sequestering its products in the realm of aesthetic display, within which their uncanny qualities may be brought into sharp relief. "Spirit Surfers," opening this weekend at VertexList, promises to find the artists delving deeper into this inquiry, and also marks the debut of their brand new web-based surfing club of the same name. - Tyler Coburn

Image: "Maximum Sorrow Throw Blanket #2", Kevin Bewersdorf, 2008

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