Today's "From the Archives" entry is the local paper's review of Andy Warhol's first solo exhibition, held at the legendary Ferus Gallery in the summer of 1962. The review, written by one Jack Smith (how fortuitous!), was published on July 23. It's worth reading in full, as the author can't quite believe his eyes, gets quotes from Irving Blum (in a review!), makes a discovery down the street, and then, as he innitially suspects of Warhol, plants his tongue "firmly in his cheek."
My search for understanding in our times led me the other morning to the Ferus Art Gallery on La Cienega Blvd., in Beverly Hills, to examine the exhibit there of the work of the young New York artist, Andy Warhol, in the field of Campbell's Soup.[More....]
Mr. Warhol's one-man show consists of 32 paintings of cans of this veneral company's familiar product. The paintings appear to be uncompromisingly faithful to detail.
Mr. Warhol's painting, "Turkey Vegetable," for example, is the twin of his equally honest "Chicken Noodle," except for the words "turkey vegetable" and "chicken noodle."
The total effect, I thought, was one of seeing perhaps more paintings of soup cans than one might care to see. I suspected for a moment, even, that Mr. Warhol might have had his tongue in his cheek.
But Irving Blum, the proprietor of the gallery, assured me that this was not the case.
This young fellow is deadline serious," said Blum of the artist. "And fresh as this moment."