widescreen negative space
When I was living in Richmond, VA I had endless amounts of time to devote to obsessive activities, i.e. cross-stitching. I also had cable TV. I spent a good 4 months channel surfing in search of advertisements and shows shot on widescreen or 16:9 that place product identity in the negative space.

Click for a slide show with more of these stills

Here is a short documentary thing that I made about this trend.