Year created:


An (extra)ordinary place for a hijacking advertising

While the olympic curtain softly falls on the chinese repression in

Tibet, the imaginary art-group Les Liens Invisibles celebrates the

upcoming Olympic Games with a new fake-based hybridation between art,

activism and advertising strategies.

Exploiting the global visibility of the Olympic Brand, the ambiguous domain has been used by Les Liens Invisibles as a

powerful advertising medium to subvert attention economy mechanisms

and to promote the tactical (ab)use of fake-publishing as a new

paradoxical way to reclaim the Truth.

Have a look at the advertising space


Watch the fake-based advertising spot


Exclusive! Become a counter-olympic sponsor (*)


Have a fake publishing demonstration. Wear the Olympic Mask


Want more? Discover new fake-themes