An (extra)ordinary place for a hijacking advertising
While the olympic curtain softly falls on the chinese repression in
Tibet, the imaginary art-group Les Liens Invisibles celebrates the
upcoming Olympic Games with a new fake-based hybridation between art,
activism and advertising strategies.
Exploiting the global visibility of the Olympic Brand, the ambiguous
www.peking2008.com domain has been used by Les Liens Invisibles as a
powerful advertising medium to subvert attention economy mechanisms
and to promote the tactical (ab)use of fake-publishing as a new
paradoxical way to reclaim the Truth.
Have a look at the advertising space
> http://www.peking2008.com
Watch the fake-based advertising spot
> http://www.peking2008.com/ad/
Exclusive! Become a counter-olympic sponsor (*)
> http://www.peking2008.com/sponsors/
Have a fake publishing demonstration. Wear the Olympic Mask
> http://fake.isafake.org/2008/05/19/peking2008/
Want more? Discover new fake-themes
> http://fake.isafake.org/category/themes/