Year created:



A toll-free number which will try to establish with you an obsessive and addictive relationship.

Calling you back.

Even after a few weeks.

Pleading with you to come back.

800-178968 is a project of an invasive nature, capable of insinuating itself into the homes and mobile phones of the people contacted, violating their privacy, and becoming a part of their daily lives.

The adverts for it -which began three months before the start of the service-, hidden among information channels (and adopting their language, codes and instruments), reach an audience/spectator still unaware.

And thus more vulnerable, because they are incapable of recognising the artefact.

The 800-178968 project has been designed and developed to interact with a "conscious" audience, close to the world of art and its problems but,

and above all,

for everyday people.

The project ended on July 2003 with over 10.000 people contacted