The real world is such a nuisance. Ignorify is an app that perceives reality -- so you won't have to.

We've all experienced the frustration of being interrupted in our Facebooking and Pinteresting by some meat space "event". Whether it's a car about to hit us or a meal we have to eat or a human presence blocking our path.

Now you can let your mobile device do your awareness for you, so you can be free to text, tweet, +1, like, share, comment, and riff your life away.

Ignorify. The app that navigates the physical world so you can more fully engage with the virtual realm.

Earlier today I was conducting a BUR (basic usability review) of So.cl but due to heavy traffic and a plethora of bugs and glitches, the site seems to be closed for fixes and head scratching.

Here are my initial observations:

(1) Can't find Upload Photos.

No photo gallery or albums for your profile? Haven't they been paying attention to Facebook, Pinterest or G+?

(2) Can't find Search for Users.

First thing you want to do on a social network is find people you follow on other sites and see what they're doing on the new one.

(3) Names of users have no identification like who they are, where they work, slogan.

If users had "Rock Musician", "Digital Artist", "CEO, Expandable Mandibles", "Occupy Atlantis", or some title that gave you a reason to check them out, it would facilitate user discovery.

I see no way to build a following, aside from email contact pestering.

(4) Find More button takes you to:

"Follow some interests to catch posts that might pique your curiosity" (music, food, travel, movies, art > Show More: tech, architecture, science, innovation, social, cars, sports, animals, games photoorange, kids, bcwa, seattle djs, start ups, cycling)

Everything is pre-checked, so I have to unclick them, then check what I want.

"Follow some of the most popular people on So.cl to get the latest."

Server overload: not working right now.

(5) UI is broken so I often can't scroll down to the action buttons to click. This is a horrible usability glitch.

(6) Search Interests > Web Design > InterestTopContributors error.

(7) Explore > Tech > only 3 people displayed.

(8) Drop down tool tip message: "Thanks for all the love and feedback on So.cl! We’re going to get to work fixing some issues you found, and open back up shortly!"

(9) Video Parties > Popular Parties > Socl Review

Viewing a usability review (screen shot tutorial) added by Chris Voss.

Not much to it, since So.cl seems really rough and raw, like Diaspora.

"Be careful what you search for, because your searches will be shared" -- oh dear!

Not a G+ Hangout, but "you can invite your friends to watch videos with you". Big deal.

Near top of right sidebar "People watching right now" with my So.cl avatar displayed with a few other people.

(10) To find people to follow, go to a popular geek like Robert Scoble and comb through who they are following.




(11) To indicate you like a person's message, click on the smiley face icon at far left under the message. It's the MS like button.

(12) Under a message, you'll see:

[smiley icon on its side = Like] | Comment | Riff | Tag | Share

(13) You can Edit a Message, but apparently, you can't Edit a comment like you can on G+. Facebook has the same problem.

UPDATE: I tried to Edit a message, but it doesn't seem to work. I did an Add Link again to that message, but no link is displayed.

(14) Jim Lewallen over at So.cl is very swiftly replying to my critiques. I appreciate that. I'm trying to help them fix the site. But there seems to have been zero usability testing done prior to this re-launch. Why would they release a site so full of glitches and error messages?

(15) In the Message text entry box, you cannot add a link apparently. Instead,there is an Add Link entry box. I typed in a remark in the Message area, then added a URL to the Add Link box, clicked Done, and it all disappeared. I was taken back to the Home page.

(16) No tool tip upon hover on actions. What does Riff mean? To find out, I clicked on Riff under one of my own posts. It seems to mean "engage in conversation", but there is already a Comment and Share button. Unfortunately, I can't escape this action, as there is no Cancel button.

Here is a copy and paste of my options:


You are riffing on the post "More photos from..." by Steven Streight

Add a message

Comment

Tag

Add Link

Done

Click on items to add to post.

Enter a query in the search box above to see results.

(17) In the Message box "Write Message", there is your name in a field by itself (but appears you can type in another name -- to message someone?), then below that a message field "Add a message". The default is to message...yourself?

Right below "Add a message" pre-fill text in message box, there is a "Write Message" link that doesn't do anything because you're already doing that.

(18) No place to display links to all your other social networks, blogs, and websites.

I was told to add the URLs to my Bio, but it's not called a Bio, it's called "Create a brief introduction that will tell other So.cl users more about you". But the maximum length is 512 characters. So I just added my http://www.pluperfecter.blogspot.com/

After clicking Save, user dialogue text = "Your message has been saved." My message? It should have said "Your changes were saved."


(19) After a few hours, I returned to So.cl to see how they were doing. I'm worried. It's not going well at all over there. I saw above the Invite Friends button "You have 10 invitations left". I clicked around, trying to find a Video Party worth joining (watching a YouTube video is all it amounts to), failed to find anything, then saw "You have 3 invitations left".


I am discussing these issues with So.cl PM Jim Lewallen, hoping they can fix this site and make it work beautifully.

Steven Streight presentation at Local Authors Fair, Peoria Public Library, May 12, 2012 on his Bicycle Fever book.

There are certain words and phrases that bring out the fighting instinct in people. As we read social media postings, we are bound to come across statements that rub us the wrong way.

If you have any sincere beliefs at all, it's only natural to be displeased, even upset, when someone makes fun of it, or vigorously states an opposing view.

What kinds of remarks get your blood boiling?

Praise for a politician you despise? Ridicule of your religious beliefs? Mockery of your secular philosophy? Non-factual claims? Common misunderstandings?

News about yet another waste of tax payer money? Talk of cutting social programs while increasing funds for war or corporate subsidies?

Repetition of political cliches and party lines, verbatim, like a parrot or robot?

Reports on yet another horrible crime against women, children, animals, or the environment? Rants against a celebrity or rock band you like?

Everyone has an anger trigger, an insult threshold, an emotional switch that can make black smoke pour out their ears and lightning shoot from their eyes.

But lots of people hate conflict. Or they don't enjoy arguing. Or they're too educated to believe that debates can change anyone's opinion.

Then there are people who love to argue and like to instigate controversy with inflammatory remarks.

Some people identify so deeply with a person or idea, they consider any criticism of that person or thing to be a personal attack against themselves. Others feel obligated to defend a belief and will jump on every opportunity to do so.

It can take a lot of self-restraint to not react to a provocation that hits your emotional hot spot. Just seeing the smug statement, and a flurry of comments in support of it, can tempt you to rain on their parade and insert a contrary opinion or link.

If you're an online activist, you may feel it's your duty to engage in these blogocombat debates. You sharpen your ideological rhetoric and discussion skills by diving into controversial topic threads.

If you're representing a business, you will probably refrain from such activity. You focus on sharing your industry insights and tips that can help people solve problems related to your field.

By sticking to your expertise, and innocent jovial banter with social media friends, you avoid the risk of alienating potential customers and clients.

There are many scams and rogue apps on Facebook. Malware, viruses, phishing exploits, identity thieves, clickjackers, and spammers seek gullible people to trick.

There are even fake scam warnings about exploits that don't exist.

Many businesses dabble in Facebook, Twitter, LinkedIn, YouTube, and other social networks, then give up and proclaim "It didn't work for us."

Since I've seen fantastic SEO, sales, and customer relations results tied to social media campaigns, I suspect these businesses didn't do social media marketing correctly.

Here are some common errors:

(1) Incomplete profiles, no photos of CEO or staff, poor descriptions of the company.

(2) Relying on relentless inspirational quotes, instead of speaking in their own, authentic voice.

(3) No compelling differentiation from their competitors, which causes them to seem generic, like any random business in their field.

(4) Not understanding the core values of social media: sharing and caring.

(5) Only posting one message per day.

(6) Never interacting in a warm, human, non-commercial manner with online community members.

(7) Using we-oriented corporate fluff, instead of customer-centric communications.

(8) Forgetting to provide store address, phone number, business hours, directions, etc. in their About / Info page.

(9) Not encouraging company staff to speak on behalf of the company on social media, with specific guidelines and goals.

(10) Ignoring questions, complaints, and suggestions from customers.

(11) Never posting discount coupons, contests, or other interactive content.

(12) Never joking around, but seeming stiff, aloof, and impersonal.

(13) Not posting anything provocative, astonishing, hilarious, or innovative, but playing it safe and boring.

(14) Never clicking Like, Share, or Comment on anyone else's posts.

(15) Never posting any photos or videos.

(16) Grinding out sales hype, but never sharing expertise, how to tips, advice, product selection guidance, or industry news.

(17) Not really liking social media, but doing it reluctantly because it seems mandatory to give the impression of recognizing its importance.

(18) Giving up on social media before attracting a large following by using it to provide value to the community and generate positive buzz for your business.

There are many other ways to do social media ineffectively, but these are some of the main ones. If you keep these pitfalls in mind, and avoid them, you'll run circles around your competitors.

Social media is a powerful tool for building good online reputation, customer loyalty, and sales for your company.

If you need more help, contact me today.

steven [dot] streight [at] gmail [dot] com

Without a Real Strategy, Your "Web Presence" and Social Media Activity are DEAD

Before you jump to the conclusion that I'm saying you don't need a website or a social media campaign, read on. I'm saying you need them -- but not in a static, passive, halfhearted manner.

If you think you a website is mandatory for your organization, but all you need is a simple "web presence", you're entirely wrong. If you think that people need to "find us on the web", this also is incorrect. Or better: it's not nearly enough.

Once people find you, then what? Nothing, that's what. Unless you have clear intentions and easy tools that engage people to do what you need them to do.

Some organizations think they should be "on Facebook and Twitter and YouTube", but again, this is only partially true. From this day forward, please banish the following phrases: "Check us out on Facebook", "we've got a website", and "we're doing social media".

Why am I so harsh about this?

Because most websites are frozen lumps of impersonal corporate fluff.

And most organizations use Facebook to post boring, sporadic, infrequent updates on "company news", "special deals", and "newly acquired business".

This is not a strategy. It's a mediocre mission statement.

A website should work as hard as you do. It needs to be dynamically interactive and feature multiple functionalities.

It's annoying how social media platforms make it difficult to block people. When you are being followed all over the internet by a spammer like LPBband, a boring generic techno group, it should be easy to block them from sending you messages and emails, and from posting comments on your pages.

Unfortunately, it's not always easy to figure out how to block someone. In fact, it is often a hidden option. In such cases, you need to Google it, for example: "Block YouTube user". Even then, the instructions are odd.

QUOTE

To block a user, navigate directly to their Channel page. On their Feed or Featured tab, you will see a section on the right hand panel of their page which states Created By: UserName. Next to their name is a drop-down arrow where you will see (Block User | Send Message). Click Block User.

END QUOTE

There is no way you'd know that the little down arrow next to Created By: UserName would be where the Block User tool would be found.

Block User should be a prominent button next to Subscribe To User or similar action.

This obnoxious LPBband is a pain in the butt.

On my Str8 Sounds page on ReverbNation, they kept adding themselves to my Fans list, then deleting themselves, than adding again, over and over, so they'd remain in the Recent Fans display, thus visible, rather than dropping into the All Fans link. (ReverbNation has recently changed their UI user interface, so Fans are configured into Top Fans and All Fans.)

LPBband kept manipulating my Recent Fans display, posting self-promotional comments, and sending me private messages to check out their latest song.

I finally got fed up with their tactics. I deleted them and blocked them from my ReverbNation page. But they keep showing up on my other social networks.

It's a shame that Blocking users is often hidden in a drop down menu that is rendered as a tiny arrow, and is not intuitively evident as the location of the block tool. 

Facebook's Like button is not enough. We need the ability to express a wide range of reactions. Wouldn't you love to have buttons you could click to warn people about what they're posting, to voice disagreement, or to express emotions other than that namby-pamby Like?

Buttons needed on Facebook include:

(1) Dislike button
(2) Hate button
(3) That's Stupid button
(4) Rogue App button
(5) Get A Life button
(6) Don't Entirely Agree button
(7) Vehemently Disagree button
(8) Link To Supporting Evidence button
(9) Spammy Game Invite button
(10) No More Cat Photos Please button
(11) Boring Photograph button
(12) Mute Your Drunk Postings button
(13) Employer Surveillance Risk button
(14) Stalker Fodder button
(15) Child Endangerment button
(16) TOS Violation button
(17) This Is a Joke, Right? button
(18) Stop With the Relentless Inspirational Quotes button
(19) Not Office Safe button
(20) Way Too Personal button
(21) Not Interested in Why You Hate Your Boyfriend button
(22) Unintelligent Extremist Viewpoint button

What I say about email marketing has application to social media postings, as well as all other forms of sales and communications.

This is how NOT to begin an email marketing message:

"I sent you the below email two days ago. If you haven’t had the chance to read it, I encourage you to do so immediately. The response from readers has been outstanding . . . thousands have already received a __________".

I have a preview panel in my email client. So I can hover my cursor over an email BEFORE I open it, and thereby read the first few sentences. If a strong benefit, aligned with my actual interests or needs, does not appear in the preview panel, I DELETE the email without opening it.

This email intro quoted above begins by scolding me. I can almost hear a whining voice, almost see a scowl on the face: "I sent you...two days ago..." Ever get a complaining email from a good friend? He's mad at you because you didn't drop what you were doing to respond immediately to his email about some trivial thing? Guilt tripping is NOT an effective marketing tactic. It alienates people.

"I encourage you to...." What's with all the I's? I this. I that. I sent. I encourage. When does the "YOU" enter in? Only when they want YOU to BUY some junk. Prior to that, it's all about I, WE, US, IT (the product).

"The response from readers....thousands have already...." ??? What do I care about what others have done? The hackneyed old "Jump on the Bandwagon" marketing ploy doesn't work as an opening logic. That should come as a P.S. or footnote. Far better are free trials, free samples, or actual testimonials from people you can contact to verify the truth of the claim.

The main point of any marketing message is what YOU will gain, a benefit for YOU, based on YOUR interests and YOUR needs.

Far better approach might be something like “You recently expressed an interest in web design tools. Well, here's a tool you'll find useful on a daily basis. Eyedropper is a Chrome extension that enables you to pick colors from any web page and match them in your own project...”

Begin with a strong YOU statement, followed by WHAT you're promoting, along with a strong BENEFIT to the user.

Here's a freaky situation that I had to deal with today on Facebook...

I'm sorry, but I can't handle constant bombardment of weird online behavior, where someone keeps posting things on one subject, in this case a fictional TV show character. Especially when it's just an image, with no remarks or explanations. It's like they're trying to hypnotize you by flashing this image at you repeatedly.

It's downright creepy. If you're a fan of some celebrity or star, and occasionally post some news item or update, that's okay. Idolizing a beloved actor is not that unusual. But when you keep posting the actor's picture, it goes beyond innocent, sane behavior, and starts to look like a lunatic intensity that is very unsettling.

I finally got fed up and had to block someone who kept compulsively, relentlessly, maniacally posting photos of David Caruso of CSI Miami. I mean every 15 minutes, there'd be another photo of the guy. I don't even think this character is all that handsome or interesting looking. But even if he was, who wants to keep seeing new photos of him hundreds of times a day?

As a friend of mine on GooglePlus said:

QUOTE

and not to forget: this is one of the worst actors in the world. "sunglasses on", "sunglasses off" - thats all

END QUOTE


Rigid. Unremitting. Obdurate. Adamant. Inflexible. Unyielding.

Such steady, persistent, bizarre activity gets on your nerves after a while. It makes you feel like the person posting these images is mentally unbalanced, a cyber-stalker, a wild fanatic who is obsessed in a disturbingly unhealthy manner.

It's just not normal to post photos of someone that is adored from a distance, spamming your Facebook feed, with no commentary, no links to anything related to the show, just the guy's picture, like I said -- over and over again.

Blocking someone doesn't hurt them or shame them. It's not punishment or condemnation. It just frees you from being subjected to something you don't wish to experience. I didn't want to message her and ask her why she is doing this. She would just get defensive and maybe hostile.

I can't make anybody stop posting anything. But I don't have to be victimized by their unusual behavior either. I can remove them from my feed and enjoy the peace and sanity that is achieved by doing so.

Sometimes in an online debate, your best tactic is to NOT express your own personal viewpoint.

Instead, just say that there exists a type of person who holds a viewpoint, without referencing yourself as agreeing with it.

For example, there's a thread where people are debating how alcohol impacts society. There seems to be a lot of "if you oppose parents who sponsor alcohol parties for underage kids in their homes, it's just because you struggle with alcoholism yourself."

You feel that is an unfair assessment, so you state "A person who is opposed to alcohol for teenagers may not necessarily be a recovering alcoholic. They may just feel that alcohol abuse causes more trouble in society than soda pop, and kids should wait until they reach the legal age to drink."

When a hostile advocate of teen drinking parties accuses you of being an uptight jerk, and rants about how young people drink alcohol in Europe, you can then counter by saying, "I didn't say I myself felt that way. I just said that there is that point of view, and I didn't think that angle was being considered in this discussion."

When you distance yourself from all viewpoints, and make assertions in an objective manner, you defuse a lot of the explosives in an argument.

Phrases that can come in handy include: "some people believe that..." and "there are some reputable specialists in this field who would say that...." and "another point of view I've seen expressed states that..." and "have you considered the position that ______ people might have on this issue?" as impersonalized expressions of alternate perspectives.

People tend to want to attack the person, rather than discuss the idea they present. You make that impossible when you refuse to be cornered. You remain mysterious, not taking sides, but suggesting a viewpoint that is not being considered.

This may anger some people. They may even demand, "Well, do YOU hold that opinion yourself?" Don't let them trick you into making the argument personal. Remain aloof, above the fray, detached from personal investment in a specific opinion.

If a combative person can get you to reveal how you personally feel about something, that gives them the opportunity to start bashing you, labeling you, and dismissing you as "just another left wing / right wing fanatic" or whatever the category may be that they want to demonize.

This technique of Expressing Impersonalized Opinions can be of great value when you feel like saying something, but know that tempers are hot -- and some of the participants in the discussion are acting childishly, or may even be trolls just trying to make people upset.

I consider this technique to be one of the most effective and important tools in online discussions that you will ever discover. I base this on my vigorous engagement in blogocombat since my entry into the realm in May 2005.

That's when I started my infamous Vaspers the Grate blog. I retired it and now blog as Pluperfecter.

People often wonder what to use as their profile or avatar picture, like for Facebook, GooglePlus, and other places online. Your profile avatar picture is what identifies you. It's your opportunity to reveal who you are.

Small and medium sized business (SMB) websites continue to have serious flaws.

It's very difficult to find a truly proficient web design provider.

BEFORE you pay a web designer to build your website, check out their portfolio of sites they've designed. If they're making these mistakes, you need to consider a more professional web designer.

Look at your current website and see if it contains these errors:

(1) generic, inappropriate, or ugly design

(2) sparse content that doesn't fully explain your business and what differentiates you from competitors

(3) no compelling call to action to motivate immediate sales

(4) no names or photos of staff (cold, impersonal)

(5) no links to social media presences

(6) no frequently updated News page

(7) insufficient About page

(8) we-oriented fluff instead of customer-centric, benefit-focused content

(9) no local or toll free phone number

(10) no email link

(11) no contact form to request info

(12) not mobile compatible
 
(13) rotating Flash images that distract from main message

(14) horizontal scrolls due to poor sizing

(15) light gray text on white backgrounds (poor readability)

(16) dense blocks of text without paragraph breaks (poor readability)

(17) no photos of product being used by customer to solve a problem or meet a need

(18) no video showing product from various angles, or showing CEO being friendly, explaining company, and sharing expertise

(19) Quick Time plugins required (poor usability)

(20) music, radio jingle, greetings, or other audio that automatically plays when you visit site (distracts from main message, impedes site navigation).


If your website contains errors like these, contact me.

steven [dot] streight [at] gmail [dot] com

Job security is an oxymoron. Feeling secure in a job is old fashioned. "Get a good job and hang onto it" is no longer the way to succeed. Companies are disappearing. Businesses are closing. Stores are shutting down. The storm is starting to hit Peoria.

Your only security is in your expertise, education, and experience. What are you good at? What problems can you solve? What do you have a lot of knowledge about? What value can you provide? What talent do you have to an amazing degree of perfection?

Use your blog to showcase your skills and accomplishments. Prove you can do a job by displaying your talents online. Share your expertise in your blog posts. Make your blog act as super resume, mega portfolio -- a grandiose exhibit that demonstrates what you know and what you can do.

Looking for a job is old school. Proving you can do the job is the new way.

Your blog will be your weapon against obscurity and poverty. Your frequently updated blog is where you show the world what makes you special -- how you accomplish goals and achieve results.

But a poorly designed blog sends out a bad message. There are many ways to mess up. If your blog is not effective, you've shot yourself in the foot.

If you need help with blog design, content, and strategy, contact me.

steven [dot] streight [at] gmail [dot] com

See that sign under the Snow Route sign? You can't read it. It's washed out. That's how many business owners feel about social media. They know they should be on Facebook, Twitter, Pinterest, GooglePlus, YouTube, a blog -- but they have no real direction, no strategy or game plan.

To establish myself as a genuine expert on social media marketing, I grind out a lot of tips and essays on the subject. I answer questions on Facebook when people ask me about social  media, QR codes, business blogging, and related issues.

Why do I give out tons of FREE marketing, social media, and web technology information?

Because on their own, even the best and smartest ideas don't accomplish anything.

It's the implementation that matters. It's how you apply my genius suggestions and techniques to your specific business -- that's where the rubber meets the road. That's the tricky, difficult part.

That's what sets me apart from your Johnny-come-lately "social media marketing expert" with no track record in converting traffic to sales.

I've been doing web technology work since 2000. I've been blogging since May 2005. Before that, I had a successful career as a direct marketing/advertising writer, working on Madison Avenue and Wall Street.

So here I go, tossing wonderful, proven, successful methods around like I'm strewing roses all over the place. Aren't they pretty? Don't they seem so perfect? Wouldn't you love to gather them up and bestow them upon your company?

Ah, but you need my implementation strategy, targeted and tweaked for your customers and your industry-specific competitive advantage. And that's going to cost you. Quite a bit in fact. But it's an investment that will pay off quite nicely.

If you implement marketing ideas incorrectly, you could damage your company's online reputation, lose customers, and decrease sales. We don't want that to happen, do we?

Contact me today.

steven [dot] streight [at] gmail [dot] com

JC Penney? My wife says the "change" sucks. She used to love shopping at Penney's. Today she returned from the store and said she does not like the women's clothing now on display. She couldn't find a thing to buy.

She said the clothes look cheaply made, unimaginative, and unattractive. She was so disgusted (her word), she went over to Macy's to spend some money.

Ron Johnson, the new CEO of JC Penney used to work at Apple Computer. His plan is to combine ideas from WalMart and Target and the retail Apple Store. Sounds to me like a recipe for disaster.

Here is one of the stupidest ideas they're using to rescue the troubled brand: JCP’s “Town Square” (imitating the Apple Store "Genius Bar") will offer special, seasonal, non-product attractions in the center of each store, like free haircuts or free ice cream.

You can tell a male is at the head of JC Penney. Women are very fussy about who does their hair. "Free haircuts" would probably work better at a homeless shelter.

And women aren't going to want to eat fattening comfort foods, like ice cream, while shopping for a new outfit.

Don't sabotage a lady's diet, and tempt her with junk food, then try to entice her to buy clothes.

Bottom line: desperation is not a good source of marketing strategy.

A unique vision is what's needed today, not imitation or emulation. Now more than ever, businesses need to listen to customers and give them the "experience" they want, not impose some grandiose scheme upon them.

InvestorPlace: "Even With Apple Genius, New J.C. Penney Might Be a Tough Sell"

RE: today's unannounced revision of the GooglePlus design.

I can't speak for others, but for me, it's definitely NOT about my being "resistant to change" or seeking to remain cozy in a "comfort zone".

You often hear status quo butt kissers claim that criticisms of a new design are simply people "whining" because they "fear change".

But for me, my critiques are about usability, readability, user expectations, and dumb ass programmers tinkering with things that work fine, just so they can hang onto their job and not get laid off.

Many geeks are complaining, with justification, about the ways in which the new GooglePlus user interface (UI) is worse, not better. It's not all bad, mind you, just mostly bad.

Twitter and Facebook also have implemented a lot of "upgrades" that are actually downgrades, changes made just for the sake of change, and not in reaction to user requests.

User requests are often ignored.

Designers tend to change a UI simply because they themselves are tired of it and want to try tweaking something, moving things around, and then see how users respond, if they even care what the user reaction is.

Or, as I stated already, they are the ones in fear. They fear losing their job. So they arbitrarily slide things around, label things with new titles, turn black text into gray text ("more subtle", ie, unreadable), hide important tools in drop down menus, make unpopular tools more prominent...all in the name of "an evolving vision of what the site owners want the site to be".

But users often disregard what the owners want, and use a site in ways the designers could not have predicted. It's a major mistake to enact change for the sake of a "fresh look" that is based on designer boredom rather than on user needs.

Finally. The iPhone 5 release date is revealed. Or is it just another silly rumor? Here's a sneak peak at this revolutionary advance in cell phone technology.