Salvatore Iaconesi is an interaction designer, robotics engineer, artist, hacker. TED Fellow 2012 and Eisenhower Fellow since 2013.

He currently teaches Interaction Design and cross-media practices at the Faculty of Architecture of the “La Sapienza” University of Rome, at ISIA Design Florence, at the Rome University of Fine Arts and at the IED Design institute.

He produced videogames, artificial intelligences, expert systems dedicated to business and scientific research, entertainment systems, mobile ecosystems, interactive architectures, cross-medial publications, augmented reality systems, and experiences and applications dedicated to providing products, services and practices to human beings all over the world, enabled by technologies, networks and new metaphors of interactions, across cultures and languages.

His artworks and performances have been featured worldwide at festivals and conferences.

Salvatore actively participates to global discussions and actions on the themes of freedoms, new forms of expression and on the future scenarios of our planet from the points of view of energy, environment, multi-cultural societies, gender mutation, sustainability and innovation on both society and business, collaborating with institutions, enterprises and international research groups.
Discussions (128) Opportunities (10) Events (19) Jobs (0)

Living CrossMedia

Tue Jun 01, 2010 00:00 - Mon May 31, 2010

Living CrossMedia
the opportunities for new media in Commercial Centers and in the new spaces for culture and social aggregation

more info at:

AOS & FakePress

together with

University of Rome La Sapienza, Faculty of Architecture Ludovico Quaroni, Department of Industrial Design

and with the presence of

Culture and Communication Council of the City of Rome


Living CrossMedia
the opportunities for new media in Commercial Centers and in the new spaces for culture and social aggregation

Tuesday, June 1st, 2010
Faculty of Architecture Ludovico Quaroni
University of Rome “La Sapienza”
via Gianturco 2, Rome
room G11

from 9:30 am to 12:00

Marco Torresan, Director of the Commercial Centre “Porta di Roma”

Simona Pantò, Marketing Responsible of the Commercial Centre “Porta di Roma”

Alessandro Ferrante, Culture and Communication Council of the City of Rome

will hold a lecture and debate to investigate the opportunities opening in the contemporary scenario through the adoption of multi and cross medial communication and interaction in the emerging spaces for socialization, culture and aggregation, starting from their experience.

Starting from the analysis of the current transformation of public and commercial spaces in the cities of the new century, and arriving to the suggestions coming from the wide availability of display technologies, of interactions with mobile and ubiquitous devices, of interactive and responsive environments, and of new forms of digital communication enriching our experience of the city, of our relationships with other people, companies and spaces.

The lecture will also explore the possible interactions among scientific research, art, design and marketing, and will be followed by an open dialogue to which everyone attending the event will be invited to contribute.

The event will be coordinated by Salvatore Iaconesi (Art is Open Source, FakePress and professor of Experiments in Multimedia Technologies and Communications at the Faculty of Architecture “Ludovico Quaroni” at Rome’s University “La Sapienza”) and by Oriana Persico (Art is Open Source, FakePress).


Squatting Supermarkets @ the University in Rome, a lecture in shop-tivism

Tue May 04, 2010 00:00 - Mon May 03, 2010


more info on:

FakePress, Art is Open Source and The Hub Roma

in collaboration with

the “Multimedia Technologies and Communications Experimentations” course at the “Ludovico Quaroni” Faculty of Architecture at Rome’s University “La Sapienza”, Industrial Design Department


the “Management of Non profit Organizations” course at the Faculty of Economics at the “Tor Vergata” University

are happy to invite you to the lecture:

Squatting Supermarkets/iSee

Artistic fundations, eco-sustainability, market: from Shoptivism to the Active Consumer.

Who: Oriana Persico and Cary Hendrickson (AOS/FakePress), Dario Carrera and Ivan Fadini (The Hub Roma/Faculty of Economics, Tor Vergata), Ilaria Bassi, Vanessa D’Acquisto, Piergiorgio Malfa, Vittoria Mauro (research group at the “Management of Non Profit Organizations” course, Tor Vergata), Salvatore Iaconesi (visiting professor)

What: lecture/workshop

Where: Faculty of Architecture “Ludovico Quaroni”, via E.Gianturco 2 (Rome) - room G 11

When: May 4th, 2010 - from 9am to 12pm

A radical version of a marketplace, a point of sale in augmented reality, Squatting Supermarkets tells the tale of the evolution of our daily realities, entering the live and pulsating heart of consumism. Looking at products on the shelves, choosing, paying, debts, persuasion and seduction, relations with logos, messages and other people. Buying is an experience that fills our daily lives, built through images, suggestions and strategies that are so complex that they systematically evade the perception of the final user. Technologies can be used to create new spaces for action/communication, and to overlay them onto our ordinary reality, thus creating new action/communication spaces, allowing new possibilities for interaction and fruition: ubiquitous, accessible, emergent and polyphonic, emotional and relational. Squatting Supermarkets narrates this possibility: an augmented reality space that is technologically layered to everyday life, an interstitial marketplace living in squat on the physical and immaterial infrastructures.

On may 4th 2010, from 9am to 12pm, FakePress’ interaction design lab will analyze the possibilities for expression and interaction enabled by the shopping based narratives offered by Squatting Supermarkets under an artistic/performative point of view and by iSee under the perspectives of technology and infrastructures.

Additional information

Squatting Supermarkets/iSee is a co-production by FakePress/Art is Open Source. Special project at the Piemonte Share Festival 2009, winner of the “Zero Impact Technlogy” prize offered by the Environment Park in Turin. Squatting Supermarkets/iSee is part of the SMIR project under the artistic direction of The Sharing: (site available next week)


please use the Facebook Event to stay updated:!/event.php?eid=122966341053373">!/event.php?eid=122966341053373>


Holophonics & Design

Fri Apr 30, 2010 00:00 - Thu Apr 29, 2010


FakePress and Ossigeno

in collaboration with

the course on “Multimedia Technologies and Communications Experimentations” at the Faculty of Architecture “Ludovico Quaroni” - La Sapienza, Università di Roma, Department of Industrial Design

are happy to invite you to the lecture:


Possible trajectories for the experience of holophonic listening
Who: Marco Fagotti (guest relator) and Salvatore Iaconesi (visiting professor)
What: lecture/workshop
Where: Faculty of Architecture “Ludovico Quaroni, Via E. Gianturco 2 (Rome, Italy) - room G 11
When: April 30th 2010 - 9am - 2pm

Holophony is a specific sound recording and diffusion technique that reconstructs the experience of three-dimensional listening through the use of special microphones, algorithms and headphones. In practice, it allows the listener to perceive the origin of sounds coming from any point in space.

The possibility to use headphones as privileged fruition devices to hear music, sounds and voices, and the possibility to replicate analogue processes through digital algorithms seems an ideal territory to embrace 3D production, The implications concern not only technical and technological aspects, but a deep re-evaluation of the approach to music and to the knowledge of sound as a cognitive and communicative entity.

April 30th, from 9am to 2pm, at the Interaction Design laboratory held at the course on “Multimedia Technologies and Communications Experimentations” at the Faculty of Architecture “Ludovico Quaroni” - La Sapienza, Università di Roma, Department of Industrial Design by FakePress, will explore the territories of holophonic listening with Marco Fagotti, guest Lecturer for the event. Salvatore Iaconesi, visiting professor at the course, will illustrate the fundamental technologies and methodologies that can be used to design digital sound spatial positioning with the techniques of holophony.

The technologies will be used in the next few days to complete the production of an AU plugin (AU is a standard for plugin development used in most professional audio softwares) that will be distributed to enable for the synthetic creation of complete holophonic sound environments.
The research on Head Transfer Functions (those functions allowing to describe and reenact the diffusion of sounds from the environments to ur head and ears) will be presented.

Holophony will be discussed as a novel possibility for artistic and social interaction, with the ability to potentially fill the world with alternative, realistically spatialized soundscapes, imagined as an opportunity for augmented reality, for social and/or subjectivized reinvention of public/private spaces, on the possibilities for self-expression, knowledge sharing, entertainment and new sensorialities.

The students of the course will be invited to use the theories of holophonics to design innovative systems using these techniques in social, educational and entertainment scenarios: what is an holophonic social network like? Or a distributed, disseminated cinema? Or an holophonic tourist guide? Or a holophonic concert?

The results of their designs will be presented as project works for the end-of-year Open Day, in which all the projects will be presented, both at the University and in a selection of international events.

Please check the Facebook Event for up-t-date details on the event:!/event.php?eid=112871408751698&ref=mf



Angel_F post party

Thanks to everyone that was able to come to Rome for Angel_F's party! It was fantastic!

We are just now pulling the strings together, and reports from Angel_F's party will start arriving, full of videos, pictures and the strange faces of the people meeting our little Angel_F live for the first time :)

And here's a little treat:

"Listen" the installation at the FLEXI library, building 3D sculptures with the memories and information of the people who interacted with Angel_F, is online (in a scaled down, simplified version).

And for whoever loves codes and software: you can ask me or directly to Angel_F to receive the source code for the installation. It is released under a GPL license.

thank you all again and stay tuned!


Identity and Fake

hello there!

you might be interested in these projects as well:

* OneAvatar

A suit conencts your physical body to your avatar in second life: what happens when sensorial stimuly explicitly pass from the virtual to the analog domain? what happens when you can get hurt and even die with what you do in virtual worlds?
what forms of expression emerge? of responsibility?

* Dead on Second Life

artificial intelligence and autonomous avatars are used to bring back to a second life Karl Marx, Coco Chanel and Franz Kafka. All the texts of these characters have been used to populate the generative linguistic engine used by three autonomous avatars to communicate with other people in the virtual world. The avatars have been given the looks of their dead counterparts and can travel autonomously along the virtual lands, choosing social groups to interact with, interesting things to see, places to avoid.

* Angel_F

Angel_F is a young artificial intelligence son of Derrick de Kerckhove and the Biodoll. It is a synthetic digital being that has been extensively used as a performative metaphor to the contemporary humans' conditions: atypical families, liquid sexualities, multiple identities, precarious conditions. Angel_F has been the center of several international debates on censorship, intellectual property and gender studies. Angel_F has been the first (and only, hat I know of) digital being to participate to the Internet Governance Forum (a periodic planetary meeting on digital rights and internet governance promoted by the United Nations) to claim its digital rights.
A book has recently been published by me, Oriana Persico, and with the contributions of Derrick de Kerckhove, Massimo Canevacci, Antonio Caronia, Carlo Formenti and Luigi Pagliarini